So many of my fellow SleuthSayers are appearing in anthologies I thought it might be a good time to talk a bit about promoting them. It's been many years since I owned a bookstore and promoting has changed a lot but maybe a few tips here can help.
Some of us are a lot better at promoting than others. Many of us sit in our cubical and write and write and never give a thought to promotion, We really don't want to think about that now. We have to finish this book OR our publisher will promote it, right?
Sadly, NO. Unless you're already a best selling author, your publisher sends your book out with very little promotion. I never could understand that reasoning. They'll spend $500,000 on X's book when you have two other very fine books coming at the same time, say one new and one mid-list. Why not spend $400,000 on X and $50,000 on the other two. You get the idea but most publishers don't. Could be why so many indie presses are doing very well, thank you.
Okay, I digress. Back to anthologies. No one is really going to push an anthology you happen to have a short story in so, it's all really up to you.
But Jan, I don't like to promote my short stories and I have no idea how to do it and really could care less about it anyway. Fine, go back to your computer and work on your next story or book. But if you want just a tip or two, please continue reading.
I was blessed because the majority of my stories were in books edited by Ed Gorman and Marty Greenberg (RIP both of you) and books they edited sold very well. Even to markets like Japan and Germany and to audio book publishers. But to promote your own stories in wonderful but somewhat unknown anthologies you have to always include them on your Facebook page or twitter account. And also on your own author page.
Okay, but I already do that, you say. Great, then this is just a gentle reminder for you. But when you do signings for your books, promote the heck out of your stories in an anthology, too.
You will meet people who'll say, "I never read short stories. I'd much rather read a whole book." I really get into the character of someone like Jack Reacher or V.I. Warshawski or Charlie Harris and Diesel. Remind them that an anthology is a great way for them todiscover new writers. Or even to discover their favorite author namely YOU, just happens to write other characters or even in other genres.
The other reason people say they don't read short stories is they don't have time. Everyone is still pressed for time even though they might be working from home now. They have children to teach or occupy them with things to do or meals to cook or laundry to wash. Remind them that short stories are great for them because, each story is only a few pages long and it starts and ends in those few pages. You won't have to stay up past your bedtime to finish. It only takes 30 minutes so so to read a short story.
Tell them the geniuses behind the anthology or behind your story. Time Travel edited by Barb Goffman. If you have a story there, find out why Barb did this anthology or tell why you found the idea so fascinating you just had to write a story for it.
I wrote stories edited by Robert J. Randisi for Lethal Ladies I & II, because they were to be Female Private Eye Stories. For his Deadly Allies I & II, they were stories by members of Sisters In Crime and members of Private Eye Writers of America. Of course, all the Cat Crime anthologies all feature a cat. I loved doing those because I had two cats, Nick and Nora and could relate.
I'm sure each of you can come up with a good way to promote your own short stories in the great way you also promote your books but maybe I've sparked an idea or two with you for your short story.
Now start Promoting.