It starts each November, the relentless march of Christmas specials. It'll march all the way to January. To be clear, I don't mean movie classics or theme episodes. I mean variety show or cartoon specials done just for the holiday: How the Grinch Stole Christmas!, A Year Without Santa Claus, Frosty the Snowman, and so forth, and so forth. And so forth. We still get new specials each year. Most fade quickly, but the hits stick forever, and the big studios won't stop trying. There's too much money to be made.
Contrast that with Halloween. It isn't like Halloween is unpopular. I'm writing this before Labor Day, and the stores are already loaded up with decorations and candy. And yet, the years have given Halloween almost nothing by way of enduring TV specials. And franchises have tried: Disney, Bugs and Daffy, Garfield, and yes, the Grinch.Of course, one Halloween special has lasted, the one with plenty of merch online and on those aisle shelves: It's the Great Pumpkin, Charlie Brown (1966). It's the exception that proves the specials gap rule.
And yes, I think about these things sometimes.
My theory: Christmas comes from a story. A rather famous story, as it happens, and the base themes and characters are baked in and widely known. Centuries of folklore expanded Christmas into a season, with ever-deeper narratives and recurring characters. A team writing a Christmas special need not explain flying reindeer. That team can threaten Santa's workshop or the family gathering from limitless angles. If the script has snow at the end, it's a viable pitch.
Not so with Halloween. Now, we've been scaring each other about ghosts and ghouls since oral storytelling first began, and we've threatened to come back and haunt our families for even longer. The origin themes of Halloween are the coming of winter and the thinning veil between our world and the next. What unites Halloween as a narrative engine are common experiences and common symbols. We've all passed a murky cemetery or felt the unexplained shiver down our spine. These are powerful appeals to our inner fears and primal instincts, not broadcast television-bankable TV specials.
At Christmas, we're all supposed to gather together as a family. Sooner or later, probably sooner, the family will need something to do, usually something to watch together, something warm or at least neutral enough to pause the squabbling. Something that Grandma can't argue is born of the devil.Something with commercial breaks to sell you stuff.
This is the exact point A Charlie Brown Christmas (1965) tried to drive home, that commercialization ruins the spirit of Christmas. It's my single favorite Christmas special, probably because it nailed this message with humor and innocence. Between sponsor acknowledgements, that is. Coca-Cola bankrolled the whole thing.
Charlie Brown might have hated it, but Christmas specials are a racket, one that can hawk more than soft drinks. Consumer brands can flog the latest toys, gift ideas for that special someone, and reminders that your neighborhood retailer has your essential this-and-that. And they can do it again next year.
Halloween is more an event and experience. A popular event, and a lucrative one for many a business, but the customers are buying specific things: fun-size candy, Power Ranger costumes, animatronic hobgoblins, Count Chocula. Even with Halloween's retail boom, the Christmas market operates on a scale geometrically larger in terms of annual U.S. sales. Gifts, travel, decoration, office parties, and the money keeps flowing.
The Great Pumpkin was the third Peanuts special, commissioned only after the franchise scored big with A Charlie Brown Christmas and Charlie Brown's All-Stars. The Great Pumpkin would deliver another hit if it stuck to the formula and made Halloween playfully safe for family hour, a Christmas special in a costume.
It had to be thus. A ghost story delivers an unsettling lesson, if it delivers a lesson at all. Put in Charlie Brown terms, a proper ghost story wouldn't have a beagle rising up out of the pumpkin patch. It would've been a ghost, and Linus would've either learned to dread the Great Pumpkin and never return, or it would've dragged him down into the vines forever, leaving poor Sally in utter dread. This too cometh your way, home viewers.
That is a flat-out terrible Charlie Brown special, but it has the bones of a solid horror tale. The Halloween spirit never made the jump to broadcast specials, but the time-honored horror story is hardly in ill health. Haunts and monsters continue to thrive in movies, in series television and October bingeathons, in theme parks and around campfires.
Okay, so Halloween specials may not have caught on as with Christmas. We can enjoy the experiences and movies and the ghost hunting shows. And maybe another seasonal classic like The Great Pumpkin might come along some day. As Linus said, there is always next year. Just you wait.
.jpg)
.jpg)
.jpg)















