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| St. Louis, 1890s (Missouri Historical Society) |
This was 1897, and Grove had to admit the doctors were right. He needed a summer retreat. And it wasn't as if he had St. Louis in his bones. He'd grown up in West Tennessee and built his pharmaceutical business there. As his sales boomed, he began moving the operation to St. Louis in 1889 to scale production and build nationwide distribution. By the 1890s, Grove and his Paris Medicine Company had become an industrial powerhouse.
The industry? Patent health elixirs.
In Grove's case, the anti-malarial Grove's Tasteless Chill Tonic. Grove's tonic had moved ahead in a crowded field of patent-fever medicines, products like Ayer's Ague Cure and Hostetter's Bitters. By 1890, his tasteless tonic reportedly outsold a popular new concoction of coca leaves and kola nuts known as, well, Coca-Cola. Grove was winning because of his marketing machine, but his tonic backed up the hype. Unlike the snake oils of the day, his tonic was genuinely anti-malarial.
Except there was a catch.
Malaria was still a major problem in the U.S., especially across the South, and would remain so for decades. Grove experienced malaria's impact on a personal level, losing a daughter and his first wife to the disease. At the time, the standard treatment for malarial symptoms was quinine powder, an aggressively bitter compound. Quinine could kill the malaria parasite and reduce fever—if you could convince someone to endure the dose.
Grove's idea was to make quinine palatable. Instead of the traditional powder, he suspended his quinine in syrup with lemon. Was it tasteless? Mostly. Did it have the claimed broad health benefits beyond chills and fever? It did not. But his tonic was soon everywhere, in pharmacies, on corner stores shelves, as mail-order.In 1897, it was Grove who needed a cure. Sweet mountain air, and he knew just the place: Asheville, North Carolina.
By the late nineteenth century, Asheville had a burnished reputation as a natural health retreat, with luxury sanitoriums and comforts for the wealthy visitor. Tucked in the French Broad River valley, Asheville offered wide spaces, altitude, a dry climate, and the promise of clean, forested air. America's rich had been coming for treatment but staying for the atmosphere.
And off Grove went. He bought property in Asheville and summered there while Paris Medicine Company churned out the tonic. And he'd chosen well. The North Carolina climate soon helped relieve his respiratory problems. With a clear head and a good night's sleep, his attention turned from convalescence to opportunity.
This time, the product was Asheville itself. The town lived up to its billing: healthful and skilled at catering to the wealthy. As the summer estates went up, an entire community of designers and artisans set up shop downtown. Asheville was so attractive that even the artists decided to stay.
And the land was cheap.
Grove bought entire swathes of Asheville real estate. By 1908, he was selling his first lots at a sprawling development on the lower slope of Sunset Mountain north of downtown. Grove Park, it would be called, and it wouldn't be just a neighborhood. Grove Park would be a lifestyle. Grand houses, wooded roads, hillside views, and common spaces to enjoy the restorative air. Money didn't buy happiness, but it could buy a lot in Grove Park, and a Grove Park lot promised a healthier constituion.
Empty hills and hype wouldn't convince Grove's educated buyers into signing contracts. Closing a sale meant proving that his development was more than a pitch--and, of course, that he had the financial muscle to deliver.
Grove needed big and thought big: a mountain inn centerpiece overlooking the development. Part lodge and part spa, an impressive inn could serve as a draw and convenient housing for potential buyers. Its design would advertise Grove Park's planned aesthetic from on high.
There was a problem: Grove's vision for the inn was so singular that no architect captured it to his satisfaction. The big firms brought him urban refinement, symmetry, a city hotel or a sanitarium perched atop Sunset Mountain. No, Grove said, the inn must be carved into the mountainside, a part of it.
Finally, Grove let his son-in-law have a shot at the design. To be clear, the son-in-law, chemist Fred Loring Seely, had no architectural experience. He'd been busy running much of the Tasteless Tonic business. But he understood Grove and the objective, and he wanted a chance to pitch a design.
The folklore goes that Seely brought Grove a design for a raw stone lodge built around a grand hall. In reality, Seely seems to have drawn on earlier proposals. Either way, he had a winning concept. From the front, the inn would look broad, low, and deliberately simple, a lodge as old as the Blue Ridge chain itself. At the rear, the inn extended six stories down the mountain, with rooms positioned to maximize the mountain views. Grove tasked his son-in-law to make it happen.The inn broke ground in 1912. Seely had no background in construction, either, but he had logistical know-how and Grove's deep pockets. Seely quickly hired professional engineers and four hundred men at high wages and set everyone to work. Both Seely and his crew lived on Sunset Mountain while the Inn took shape. They pried granite from the immediate area and used it in its natural shape, cracks and lichens and all. Stones that men or donkeys couldn't move were incorporated into the design.
About a year later, the Grove Park Inn was finished. Grove, however, was not. Until his death in 1927, he continued to develop Grove Park into one of Asheville's premier addresses, which it remains to today. The inn grew into a hospitality complex, and his patent medicine business grew to add brands such as Laxative Bromo-Quinine (for colds), Dr. Porter's Antiseptic Healing Oil, and Pazo Ointment (for hemorrhoids). Bristol Myers bought the company in 1957.













