The only thing that bound one American to another was a common language, a pair of holidays (Washington’s birthday and the Fourth of July), and the written word. There were a ton of newspapers and magazines. Political speeches and educational lectures were a form of entertainment. When a stranger landed in town, they were greeted first with suspicion and later valued for what news they brought of other places they’d been.
In 1828, a well-educated New Hampshire poet and novelist named Sarah Josepha Hale agreed to edit a lady’s magazine based in Boston. She would have loved to just write her own books and poetry, but her attorney husband had died suddenly, leaving her the sole support for the couple’s five children.
At the age of 40 Hale agreed to become the “editress”—her word—of the Ladies’ Magazine. When this magazine was later acquired by an enterprising publisher, Hale moved from Boston to Philadelphia—the epicenter of American publishing—to helm the larger, better-known Godey’s Lady’s Book. By the 1840s, the magazine had a circulation of 70,000—which was huge, even today. Under her guidance, the magazine’s circulation grew to 150,000, its peak.
The word editress conjures up images of mousy dames but Hale was no shrinking violet. She had stepped into the role she would play for the rest of her life, until she retired from the magazine business at the age of 89.
She was a tastemaker. A crusader. A cultural architect. She was, if you can picture it, Oprah Winfrey and Martha Stewart at a time when there were no women celebrity media moguls. She cultivated and paid for the work of such writers as Edgar Allan Poe, Harriet Beecher Stowe, Nathaniel Hawthorne, Oliver Wendell Holmes, Henry Wadsworth Longfellow, Ralph Waldo Emerson, and Washington Irving. I am cherry-picking names modern readers would recognize. She published many other less-known writers who were able to support themselves financially on their writing. A first in American history.
All the women (and occasional men) in America who picked up her magazine were schooled by the various ideas she gently put forth. Hale spoke from the ink-stained pulpit of the American printing press.
Depending on your perspective, she was conservative…or just careful. She pooh-poohed the idea that women should have the vote, and she danced the tarantella around the slavery issue. She knew that other female editors had lost subscribers for taking abolitionist stances. Hale needed this job badly, so she walked a fine line that offended few.
She wrote a poem called “Mary Had a Little Lamb,” which became the first text any American who plays music learns. Hale urged women to wear white on their wedding day. When Buckingham Palace erected a conifer indoors for the first time at Christmas, Hale urged her American readers to do the same. All three of these cultural markers are with us still.
When fundraising efforts for a proposed Bunker Hill monument stalled, she offered her services to the men supervising the effort. The gentlemen of Boston scoffed at the little lady. She asked her readers to send a few pennies to aid the effort. When readers sent in $3,000, hardly enough to finish the monument, Hale announced that she and her like-minded lady friends would organize a craft and bake sale in Boston.
When the home of George Washington had become too much of a burden for his heirs, she urged her readers once again to chip in so Mount Vernon might be saved. In a nationwide campaign, she and other magazine editors raised about $200,000 (about $8 million today), and that’s the chief reason you can visit those grounds today.
II. THE CRUSADE
One crusade stumped Hale. In the 1840s, she wrote Zachary Taylor, the 12th president of the United States. Her request was simple: she wanted him to institute a national holiday called…Thanksgiving.
The holiday had been celebrated in the nation before, usually at the behest of governors in the New England states. States would celebrate it on different days or months. New Hampshire on one day, Maine on another, and Vermont still another.
President Taylor declined. Something about separation of church and state. Hale didn’t understand why she was such a stick in the mud. President Washington had had no such qualms. Back in 1789, he had proclaimed the first national day of Thanksgiving and prayer. Hale’s father had served in the Revolutionary War, and she revered Washington. So much so, she thought Thanksgiving ought to be celebrated on the last Thursday of November because that’s what the great father of the nation had decreed.
Pity Mr. Taylor, not to have glimpsed a future that included giant inflated balloons, back-to-back football games, and doorbuster sales! Refusing to give up, the editress wrote the governors of every state. And governors of American territories. And American ambassadors overseas. Some budged, others didn’t.
Every year, in the pages of Godey’s, she spoke to the nation’s reading women. Thanksgiving ought to happen, she said, here’s how it is done in New England. In those magazines, which you can still find sold online at rare book site, she start talking about Thanksgiving in summer, and kept hammering away on the subject in every issue until autumn.
Thereafter, each president who succeeded Taylor could expect to find a letter from Mrs. Hale in their inbox every year of their term. Millard Fillmore. Franklin Pierce. James Buchanan. They read her letters, and did precisely nothing.
Then one day Hale’s annual letter landed on the desk of Secretary of State William H. Seward, whose hawklike nose smelled opportunity. He brought the letter to his boss with a recommendation.
The nation was mired in a vast national crisis, pitting brother against brother, father against son. In Hale’s proposal Abraham Lincoln must have glimpsed not a mere holiday but a tool for unity, a way to bind a divided nation. In 1863, the same year he traveled to Gettysburg to contemplate aloud this very issue, he proclaimed this American holiday to occur on the last Thursday in November.
Not to be outdone, mayors in southern cities declared their own Thanksgivings, to be celebrated a week before Lincoln’s. Charitable movements sprang to raise money to treat troops in the field to a meal. One Union soldier recorded that his regiment feasted on apples, pies, and coffee on that day, which they also observed as a day of rest. In Michigan, Harriet Tubman went door to door to raise money for a meal for Black Union soldiers stationed in Detroit.
In 1864, Lincoln proclaimed Thanksgiving again. Jefferson Davis followed suit, choosing a day that fell a week before Lincoln’s holiday. Historians have found notes in soldiers’ diaries marking these occasions. “The enemy observes this as thanksgiving day. All quiet,” wrote one Confederate soldier.
Hale knew that it would ultimately take an act of Congress to establish a federal holiday. She fretted about this point in her letters to presidents. But she wrote them nonetheless. Over the next few decades, after Lincoln’s death, Hale urged each president to make the proclamation. By now they knew to take the advice of the Philadelphia editress. Rutherford B. Hayes was the last to receive a Hale letter. After that her pen fell silent.
You know the rest of this story. The tradition of U.S. presidential proclamations had become so fixed that even after Congress made Thanksgiving a national holiday during FDR’s presidency, presidents always issued a document containing flowery language. Not to do so at this late date would seem un-American.
III. SANS PILGRIMS
There the story ends, except for the curious fact that none of those early presidents, not Washington, not Lincoln, not the New England state governors in the days before Hale took up her cause ever mentioned the Pilgrims. (FDR was the first.)
Hale certainly knew of the Pilgrims. She published poems about them in her magazine. But neither she nor her allies ever associated Thanksgiving with Pilgrims. A slim reference to that 1621 event at Plimouth Plantation had been printed in a book in England, but quickly went out of print and was forgotten.
Maybe, maybe, maybe, Sarah Josepha Hale and her counterparts knew about earlier “thanksgivings” celebrated in North America by Europeans but most likely she and they simply conflated days of religious observance with a tradition of harvest festivals.
Thanksgiving as a practice was known to many cultures in Europe, and native peoples on this continent as well. It’s not exactly a complicated concept—give thanks, express gratitude, repeat as necessary.
For the Europeans, the word was associated with a day of prayer, deep contemplation, humiliation**, and fasting—not feasting. (That’s the way Washington would have thought of it.)
You declared a day of thanksgiving. You singled it out. You denoted that day in your calendar as something special. And on that day, you humbly thanked your god. And let’s face it, sometimes the thing they were humbly thanking the deity for was the destruction of their enemies in battle. Humans gotta human.
In 1844, a Boston clergyman named Alexander Young compiled a book of Pilgrim history and lore. By then, a copy of the long-lost description of the 1621 event had been rediscovered in Philadelphia. Young printed this new-to-him story of the Pilgrims and Indians, and inserted a footnote at the bottom of the page saying, in effect, Gee, I guess this was the first Thanksgiving.
He probably didn’t know of the other North American thanksgiving events that historians accept today: one in 1564 (by French Huguenots in Florida), 1565 (Spaniards; Florida), 1598 (Spaniards; Texas), 1607 (English; Maine), 1610 and 1619 (both English; Virginia). And yes, at these events, the word “thanksgiving” was noted in the record, and some of these events involved feasting with indigenous people. There are probably more. There must be. Gratitude is a universal human instinct.
The older I get, the more I understand just how much humans and Americans in particular crave myth over truth. The simpler the better. If that story quietly reinforces something we’d rather not speak aloud, all the better. When immigrants started arriving in the U.S. in droves in the late 19th century, suddenly magazine editors trotted out the first Thanksgiving myth that had been circulating since Rev. Young’s 1844 footnote, and schools passed it on, unquestioned, to children. The problem with grammar school history is that it is rarely corrected in high school or college. You reach adulthood with primitive childish notions lodged forever in your head. Ask any critical thinking American adult if they buy the Pilgrim story, and they will giggle and say no. But they’re at a loss to tell you what parts of the story are fiction.
Over the years, some U.S. presidents have seen fit to lionize the Pilgrims in their annual proclamations as rugged individualists on a par with pioneers and cowboys. Yeah, they weren’t. Even if you accept that they did something incredible—leave Europe to practice their way of life in a wilderness, the 1621 story has problems, to say the least.
IV: PROBLEMS IN THE RECORD
There’s no evidence the Pilgrims regarded that day as special. In the records we now have access to, they never referred back to that event as a declared day of thanksgiving. They did declare a formal day of thanksgiving in 1623, to thank God for that year’s abundant harvest, so the distinction was known to them.
In 1621, the Wampanoag arrived on the scene after hearing shots fired. The Pilgrims had been hunting for game. Previously, in a treaty, the Wampanoag had agreed to help the Pilgrims if they were ever attacked. The Wampanoag may have arrived in the settlement to honor that pact.
Oh—after that pact was “signed,” Wampanoag men would often visit the English settlement unannounced, bringing their wives and children. The Pilgrims finally sent a delegation to the indigenous people to say, in effect, “Stop coming. Or, if you must, please leave before dinner because we can’t feed you.”
Within a year after the meal we regard as the basis of the modern American holiday, the Pilgrims were displaying the head of a native person outside their fort, a warning to all others. Myles Standish killed three native men he suspected were plotting against the colony, and mounted one fellow’s head on a pike.
There’s a ton more, but these few lines should suffice to demonstrate what a problem it is to hang a beloved national holiday on a single occasion that amounts to three sentences—one hundred and twenty words—in the historical record.
It makes more sense to celebrate in the spirit humans have always given thanks around the planet. Sometimes footnotes should stay footnotes.
Chronicles of the Pilgrim Fathers… by Alexander Young (Little & Brown, 1844).
Young’s now-famous footnote appears on page 231 of his text.
Proclamations for Thanksgiving… by Franklin B. Hough (Munsell & Rowland, 1858).
The First Thanksgiving by Robert Tracy Mackenzie (InterVarsity Press, 2013).
This Land is Their Land by Robert J. Silverman (Bloomsbury, 2019).
We Gather Together by Denise Kiernan (Dutton, 2020).
Northwood; a tale of New England by Mrs. S. J. Hale (Bowles & Dearborn, 1827).
* I love this word but never get to use it. Enjoy.
** In the parlance of the early republic, humiliation meant to humble oneself before God.











