by Jim Winter
It's a brave new world, publishing is. Self-publishing doesn't quite have the stench it once had. If a writer does not go traditional, he or she can write anything they want. But the gatekeepers aren't gone. If anything, there are more of them. They're called readers, and they still have rules no matter what the JA Konraths and John Lockes of the world try to tell you.
Most of the rules are common sense. Write a good story. (I like to think I do.) Don't look like an amateur. (Probably need to work harder on this one.) Stick with your genre. On that one, readers are far less forgiving than Barnes & Noble, indie bookstores, and even the Big Five publishers. So what to do?
What any writer would do, traditional or independent. Write under two names. I started doing this in the last couple of years. While I was in a groove with an ambitious police novel I describe as "The Wire meets 87th Precinct," I felt that this thing had time to fail. It might not find an agent. It might not get a deal even if it did. I'm talking with an agent now, but it still has time to fail. I had to start looking beyond.
So I started a science fiction novel under a different name. I referred to this name as "Dick Bachman," though that's not what I really use. It is, of course, a Stephen King reference to the novel The Dark Half, wherein an author's pen name comes to life to stalk him for doing away with him. Early on, I made the decision not to make any public connection between the two names. Why?
In 2005, Northcoast Shakedown sold reasonably well for a release by an unknown from a micropress that had trouble paying its Lightning Source bill. Had I made some different decisions, I'd have probably wrapped up the Kepler series a few years ago and moved onto thrillers or even finished the police novel sooner. So it could be done. I wanted to see if I could do it again.
A handful of people know the details. A couple think it's silly to keep the identities separate. One suggested I just stop being Jim, use the new name, and find another name for the science fiction. But I've already gone pretty far down the rabbit hole not to see this through. The new name has a lot invested in branding as science fiction, and I don't want to lose the ability to resell and repackage Nick Kepler.
And besides, it's fun. I'm not doing stupid things like having Twitter wars with myself (though I often joke about that). Sooner or later, the charade is going to collapse in on itself. I'd rather that be part of a game I and the readers can play. It's a lot of work to have two independent identities as a writer, but it lets me experiment a little with each.
Who knows? Evan Hunter and Ed McBain collaborated on a book once. Why can't "Dick" and I do that at some point?