Melodie here. In my May post, I quoted good friend and colleague Lisa de Nikolits.
Today, I'm pleased to host Lisa on Sleuthsayers, who wrote this wonderful post - possibly one of the best I've ever read on here (and I rather like my own, so that is some praise!) I particularly like the comparison of writers to elite athletes! How true. Not to mention, ego-inspiring <smile>
How to Win the Toughest Game
Five Ways Not to Lose the Plot—Including Your Own
by Lisa de Nikolits
Writing. Surviving (and thriving) as an author has never
been easy. And right now, it feels tougher—and often more bizarre—than ever.
Let’s go back to the iconic opening line of Charles
Dickens’ 1859 novel A Tale of Two Cities: “It was the best of times, it was the worst
of times, it was the age of wisdom, it was the age of foolishness, it was the
epoch of belief, it was the epoch of incredulity, it was the season of light,
it was the season of darkness, it was the spring of hope, it was the winter of
despair.”
I bet Mr. Dickens couldn’t have imagined AI, social
media, the price of paper and shipping, or the increased number of players on
the field, all jostling for real estate and their name in lights.
Add to that, cuts in government funding to the arts
sectors, tariffs and a world that feels chaotic with war and disaster.
How can we
cope? Even more importantly, how can we thrive?
My strategies are simple, and I sum them up in Five
Ways Not to Lose the Plot—Including Your Own
1.
Think Like a Sports Pro
2.
Be Judicious with Social Media
3.
Have Realistic Expectations
4.
Revisit Your Slush Pile
5.
Celebrate the Wins
1.
Think Like a Sports Pro.
This is one of my favourites. I found these fridge
magnets a decade ago and I’ve used them as writing mantras ever since. They sum
up the dedication, discipline, relentless hard work, single-minded passion and
blinkered focus that’s necessary to be on the field, never mind succeeding on
the field. Athletes get injured, grow old, adjust to change, fail on a global
stage in front of millions of people, encounter rivals, face scorn and derision
from analysts, failed former players and couch potatoes who all think they
could do it better. They are vilified on social media or held fleetingly aloft
as gods. None of this is dissimilar to writing. So, train your brain to think
like an athlete because as an author, you are an athlete. Protect your
mental health, improve your stamina, do the rehab (in our case, the rewrites),
accept the losses and never lose sight of your end goal.

I’d also like to talk about the idea that writers must
produce four to five books a year to succeed. This has become a kind of
shorthand in indie publishing and one that I’ve seen at conferences and online.
Its origin story comes from a specific ecosystem—rapid-release, series-driven
genres where visibility is tied to frequency and algorithmic momentum. But it
is not a universal rule of writing, nor is it a guarantee of success.“Super successes” of indie romance, crime or cozy
bestsellers are realistically more likely to be extraordinary
outliers, and not typical outcomes, in the same way
that Fifty Shades of Grey is still cited to “prove” that self-publishing is the fastest route
to commercial success. What it actually represents is something far more rare:
a highly unusual trajectory that became visible precisely because it is not
typical. Both ideas—high output as a necessity, and viral success as a model—belong
to the same category of publishing mythology. They describe what has happened,
not what can be reliably reproduced.
I feel it’s important to talk about this because it ties
into the sporting analogy. There are phenoms in every sport, but their meteoric
rise is theirs, rather than a strategy for most athletes to follow.
So, ask yourself, who are you on the sports field? Where
do your specific talents and strengths lie? We’d all like to be phenoms but
sometimes we’re just the hopefuls on the bench, training our hearts out, and
hoping that our game day will come. One thing’s for sure; the harder you train,
the more consistently you show up, the more chance you’ll have of being not
only being on the playing field but succeeding in delivering your personal
best.
2. Be Judicious with Social
Media.
Social media is a series of black holes within black
holes. And the big question is always, does social media even sell books? The
answer, unanimously, is “indirectly.” In other words, social media rarely sells
books directly, but it can create visibility, credibility, and a sense of urgency
that might lead to book sales.
Facebook, Instagram, X, TikTok, LinkedIn, YouTube, Pinterest, Reddit, Threads, Bluesky, Substack, Goodreads, Wattpad are just
a few, some of which are already on their way out.
I recently attended a webinar titled “Promoting Books
Without Social Media” by author brand/marketing expert AndrĂ©a Guevara. 1,600
authors showed up, proving that I wasn’t alone in wanting to find alternative
avenues of book promotion.
My takeaway was that instead of chasing daily visibility
across an (unrealistic, unreliable) ever-expanding list of platforms, we need
to shift to systems that endure—libraries, book clubs, podcasts, interviews,
festivals, and word-of-mouth ecosystems where a single meaningful appearance
can generate momentum over months rather than minutes. In this model, marketing
isn’t about feeding algorithms; it’s about becoming findable in the right
places, at the right time, for the right reader.
However, even in an approach like this which rejects
social media dependency, there is a strong caveat: social media still plays a
role as a discovery layer. Several irate authors indicated their discontent in
the sidebar chat of the webinar: “I thought this was about NOT using social
media” and I understood their point. I too was disappointed because the webinar
demonstrated that we have to use social media to get off social media. Social media
points readers towards alternative avenues such as events, and direct
relationships but it’s the unavoidable first step.
Another caveat is that we live in a world where it’s increasingly
tough (and expensive) to get invited to festivals as an author or even just
attend them. The reasons for this are myriad and would take an entire post in
and of itself to delve into. Book tables can be costly at festivals even when
shared. The cost of memberships can mount up.
And one could spend 24/7 hours a day and countless
dollars on mentorships, coaching, paying for giveaways, book tours, Facebook
ads, Google ads or book software programs that promise the world—and the list
goes on.
I’ve always likened social media to gardening. I
dedicate an hour a day, no more, to posting, liking, commenting, swiping, supporting,
and seeing what’s out there. Then I walk away from my garden, knowing there are
countless weeds I didn’t get to pull but I did what I could, in my allotted
time.
3. Have Realistic Expectations
As authors, we’re not entering a small pool of books. We’re
entering a flood.
The scale of publishing today is difficult to overstate.
Globally, estimates suggest around
2.2 million new books are published every year,
and when self-published titles are included, the number can climb to nearly 4 million new books annually.
Self-published books now make up a substantial share of
total annual releases—often estimated at well over 40% of all new titles, and in some datasets, outnumbering traditionally published books
by a wide margin.
But volume does not equal reach.
Across both traditional and self-publishing, most books
sell very few copies. Industry analyses and sales data consistently suggest
that:
·
the majority of books sell fewer than a few
hundred copies in their lifetime only a small percentage ever
break into significant commercial success self-published books tend to
have a wider spread of outcomes, from zero sales to occasional high performers,
but most cluster at the low end of the scale
Traditional publishing offers distribution, editing, and
credibility—but not guaranteed sales. Self-publishing offers control and
speed—but not guaranteed quality, discovery or sales.
For small press and debut authors, the reality is even
more sobering: most titles receive modest attention unless they benefit from
sustained marketing, series momentum, awards recognition, or unexpected and
uncontrollable external amplification. In other words, “being published” is not
the milestone it once was. Visibility, not publication, is the scarce (and most
valuable) resource.
Going back to my sporting analogy, we’re on a very crowded
playing field.
The expectation, then, cannot be “success as default.”
Publishing is not a finish line; it is a game in motion, played across shifting
ground where visibility has to be earned and re-earned.
In the older model of traditional publishing, the
contract itself often carried an unspoken identity shift: I am now a
success. To be published was to be legitimized. Writing and recognition
arrived together, and the role felt, if not secure, at least clearly defined
and established.
That equation no longer holds in the same way.
Now, publication is little more than a ticket to entry on
the playing field and victories are scarce. The game continues long after the
book is released, and the conditions of play have changed: there are more
players, more noise, more competition for attention, fewer guarantees of being
seen at all. And yet this is not a reason for disillusionment—it’s a reason for
clarity.
Because once you understand the nature of the game, you
stop mistaking it for something it is not. You stop expecting permanence from limited
exposure. You stop equating publication with victory. And you start building
strategies that match reality rather than myth.
The question is no longer whether a book is good enough
to be published—because these days, almost any book can be published—but
whether, once it is in play, it can be found. And from that more grounded
place, success becomes not a default assumption, but something you can influence,
recognize, and hopefully sustain.
4. Revisit Your Slush Pile
I recently went back to my slush pile, and it was a useful reminder about something
important: writing is a long game, and I’m not the same player I was fifteen or
twenty years ago.
Back to Think Like a
Sports Pro: Athletes get injured, grow old, adjust to change, fail on a
global stage in front of millions of people, encounter rivals, face scorn and
the derision from analysts, failed former players and couch potatoes who all
think they could do it better.
Visiting my slush pile felt like stepping onto an old
playing field and immediately being aware of how differently I move now.
I feel more nimble, confident and dexterous. I used to
overplay (overwrite) everything, overthink every pass (sentence), and try to
hold the entire match (short story/novel) together with terrified caution.
Now I see the patterns more clearly. I trust myself more
which means I trust the play more. And a huge difference is that I don’t panic
when the ask shifts.
It was interesting to dissect the evolution of my
writing—to see what my strengths were at the time, and to notice how clearly my
weaknesses are visible to me now. I am, without question, a better writer in
terms of dialogue, structure, pacing, and shaping a narrative from beginning to
end. I no longer stack literary ideas like a Jenga tower and hope that no one
breathes too hard near the table. Back then, I was afraid that if I removed one
piece, the whole structure would collapse. I played as if stability mattered
more than quality and that challenging the structure would result in complete
loss. I don’t have that fear anymore.
And what surprised me was how much value was still there
in the earlier work. Concepts, images and fragments of insight—sometimes there’s
no more than a line or a few words in a sentence, but those fragments aren’t
games I lost, they were unfinished plays that, with my years of training and
focus, still have potential. I learned that three or four concepts/sentences/ideas
could be welded together and forged with new beginnings and new endings. I
could, by experience, diligent studies, faith in my imagination, age and
wisdom, create a different formation with a different outcome and end up with a
piece of work I’m really proud of.
What I understand now—and I didn’t understand then—is
that the slush pile isn’t evidence of failure. It’s my own personal archive.
But what I also realized is this. I used to think that a
story was finished when really, it was 8% done. Only 8%. That’s not a lot. Now
I know I have to work harder—a lot harder. It takes more time than I thought it
would. And not because I’m older and slower but because I recognize all the
requisite nuances, and I know how long those nuances can take. I can spend more
than an hour on a paragraph and sometimes a paragraph can take an entire day.
Younger me was in such a hurry to get published. Being
published was everything. And don’t get me wrong. Nothing beats the thrill of
having your story or novel in print or online. But I realize now that there’s
much more to it. Once my first draft is complete, I have to go the other 92%.
And that’s the hard work. Those are the reps. That’s what sculpts. The
rewriting, self-edits, the line edits, the stepping away, the coming back, the
asking for input and then trusting myself to deliver.
Now I am not afraid of collapse because it’s part of the
game and better players don’t run away from facing their mistakes in the hopes
that no one else will see them either and that somehow, the world will embrace
the half-finished play as magnificent.
Better players study their plays and pick them apart.
Instead of relying on flashy sleights of hand to fake a play, better players
get into the mechanics.
5. Celebrate the Wins
Let’s go back to where we started: Writing. Surviving (and thriving) as an
author has never been easy. And right now, it feels tougher—and often more
bizarre—than ever.
And let’s revisit the iconic opening line of Charles
Dickens’ 1859 novel A Tale of Two Cities one more time: “It
was the best of times, it was the worst of times, it was the age of wisdom, it
was the age of foolishness, it was the epoch of belief, it was the epoch of
incredulity, it was the season of light, it was the season of darkness, it was
the spring of hope, it was the winter of despair.”
And, given Be Judicious with
Social Media as well as Have Realistic Expectations, one
might feel discouraged at this point.
Which is when I go back to Think Like a Sports Pro.
Have you ever watched the winning locker room after the championship is won?
The champagne showers are so crazy the players have to wear goggles.
And it’s never been more important to celebrate our
wins. The grass is always greener on the other side and there’s always someone
(or a crowd!) doing better than you and winning that accolade you hoped would
be yours.
Stay blinkered. Stay in your lane and count your wins.
And you’ve got them, or you wouldn’t be here. Sit with them and look at them.
Breathe in the moment. Give yourself a pat on the back. And if you didn’t win
today, there’s always tomorrow. Someone’s gotta win, right? There’s no reason
it can’t be you.
Remember the fridge magnets. I’d love to know which one
appeals to you the most. I think I’d go with Billie Jean King. “Champions keep
playing until they get it right.”
Thank you for reading this post. If you enjoyed it,
please visit my website, lisawriter.com, and order a copy of one of my books,
sold wherever books are sold. Or ask your local library for a copy. And if
you’d like to go one step further, leave a rating or review. It all counts and it’s
all appreciated.
Now available at Amazon, and all the usual suspects! (I've ordered my copy - Melodie)