Showing posts with label Kobo. Show all posts
Showing posts with label Kobo. Show all posts

23 January 2017

Why does an author need an e-mail list?


by Melissa Yi, Patreon

People keep telling me to get e-mails from my readers. And they make good points. Like this:

“You can’t build your content on rented land. So many brands and companies build their audiences on Facebook and Google+, which is fine, but we don’t own those names – Facebook and Google do.” Joe Pulizzi, Founder of Content Marketing Institute

"You’re not just a status update that’s there and gone, you’re right in someone’s inbox, where they receive other important communication from their work, family, and friends." Nathalie Lussier, Digital Strategist at Ambition Ally

"Email marketing consistently generates 80-90% of our landing page traffic." Corey Dilley, Marketing Manager at Unbounce

But what really caught my attention was that my friend, Maggie Jaimeson, credits her mailing list with kick-starting her writing career. She took a Facebook ads course with Mark Dawson, learned how to make effective Facebook ads and how to band with fellow authors, and has recently celebrated a milestone: 10,000 subscribers.

Okay! Time for me to get some subscribers. I had a few hundred, mostly students who'd signed up after I'd spoken at health care conferences. Not the same audience as eager book-buyers.

I set up a landing page. I tried Facebook ads, but found them relatively expensive. What really worked for me? Instafreebie.

 You give away a free book--I used the short stories that Kobo had commissioned for the Gone Fishing mystery contest--in exchange for an e-mail address. My first one is here: https://www.instafreebie.com/free/qpGYY

Don't just use their free feature, because then you can't harvest the e-mail addresses. Instafreebie gives you one month free trial of "Plus" ($20/month) or "Pro" ($50/month). You can link it to your Mailchimp account and set up your mailing list there.

Then look on the Instafreebie forum and bundle with other authors in your genre. I bundled with a thriller group and got 350 downloads before I figured out that I had to upgrade to get the addresses (select "opt-in required"). So that was sad--except Instafreebie decided to feature me on their blog, resulting in 600+ e-mails. Altogether, 1000 people downloaded my book without me spending a dime, because I'm still on the free trial.


I'm currently doing a Horror and Suspense giveaway, a Chinese New Year celebration is starting up, and I can’t wait for the chick lit group on February 1st.

Of course, nothing's perfect. One author pointed out that you can end up with a lot of unsubscribers and complainers, because these readers are looking for free books and may get enraged if you a) have the temerity to send them a message, and worse yet, b) charge money for a book. However, I'm looking at my friend Maggie and her 10,000 subscribers. I want to be like her. And so I'm willing to try.

If you want to try, too, this is my Instafreebie referral link. No pressure. https://www.instafreebie.com?invite_code=cpSHuy8qdh

Another thing Maggie does is join with other authors to have contests. We're just finishing up the Transformations Contest on Jan 23rd at 11:45 Pacific Time with $250 in gift cards and $50 in book prizes. Depending on your time zone, you may be able to grab a free copy of EXPENDABLE and other terrific books: http://www.maggielynch.com/giveaways/transformations-contest/

I'm writing this past my bedtime, so please excuse any lack of lucidity. Please feel free to ask questions or provide tips of your own. I'm always looking to learn.
And in case you ever want to sign up for my list, it's very chill. The picture of my kids in squid balaclavas was very popular. https://landing.mailerlite.com/webforms/landing/x6d4e4


23 April 2016

Where have all the Readers gone? (in which our Bad Girl gets serious for a change...)

Read interesting stats today from Kobo.
Apparently, 75% of ebook readers are women.

(Back in the days when I first started teaching about writing, the early 90s, the stat was 60%. That is, 60% of readers were women .)

Back to the Kobo study:
Of that 75% of readers who are women, 77% are 45 and older.

The largest single group (30%) are 55-64 years old.  (I now fit in that age group. Curses.)

The reports states that the typical prolific reader (that would be me) buys on average 16 print books a year and 60 ebooks.

For all you math types, that's a total of 76 books.

Back up to my college class two weeks ago.  I ran a quick poll.  "How many books do you read in a year?"  I asked.

The poll was confidential.  I ripped up pieces of paper and had them write down their total.  They dropped the anonymous slips on a table on the way out.

The results were shocking.  Let me state first that this is a college credit continuing education class, so we have students of all ages in it.  Crafting a Novel is at the top end of the Creative Writing Certificate - most people take it last, because it is rigorous.  (You have to write a full synopsis and many chapters of your novel by the end.)  So these aspiring novel writers would be avid readers, right?

Books Read in a Year:

Most number of books read:  26
Average number of books read:  7
Least number of books read:  1

Yes, in a writing class of 20, only one person reads 2 books a month.
And one fellow manages to read one book a year.  But he wants to write a novel.

By now, if you are a writer, you should be hitting your head against your desk.

So who is reading books out there?
Women
Aged 55-64

And what are they reading?
Romance
General Fiction (whatever that is)
Mystery
(But twice the number of romance books as the other two categories.)

I have 20 students in my Crafting a Novel class.
No one is writing romance.
No one is writing mystery.
Almost everyone is writing a Hunger Games clone.  (Not the exact title. You know what I mean.)

Stephen King said it best.  "If you want to be a writer, you have to do two things: read a lot and write a lot."

If you are an established writer, reading is part of your professional development.  Every published novelist I know reads several books a month.  I read an average of two books a week.  That's over 100 books a year.  (One hour a night, people.  That's seven hours a week.  Not unreasonable.)

I weep.  I weep for the waste of time, effort and paper.  Can somebody please tell me why anyone would set out to write a novel when they don't read and read and read as a hobby?

(Bad Girl isn't usually this grumpy.  But it's marking time.  I may just kill someone.  I may kill myself...)

www.melodiecampbell.com







05 January 2016

Promote or write?

by Melissa Yi

Dear SleuthSayers,

My medical thriller, Stockholm Syndrome, hit the shelves December first. I slammed the promotion hard for three weeks before the holidays and managed to rise to #12 on the Kobo bestseller list. My question for you is, do I stop now?


I burned myself out last month. At least two people reminded me of the metaphor of a candle burning at both ends, and I replied, “Up ’til now, I’ve had enough candle!” But it was a good reminder that no one’s candle is infinite.
However, I have hardly made a dent in Amazon, which is troubling. Amazon gives you a month on its Hot New Releases list and then you drop into obscurity.
What I really want is to cut into the national (for me, Canadian), American, and international market. To do that, I can’t keep bugging my 700 Facebook friends. I need to get more sales outside as well as within my area. And for that, I need more exposure. Because when there are 2 million books on the Kindle, it’s hard to get readers to notice you. Discoverability—everybody wants some, but it’s hard to find.


Some writers go the organic route. Write good books, publish them often, and your readers will find you. Trust the algorithm. Spend your time writing, not shilling yourself on ads and shows that may or may not pan out.
Pro: you write a lot more books this way. I pretty much stopped writing in December, which is unheard-of for me, but it’s hard to promote full-tilt and write full-tilt and work and look after kids at the same time—hence the burn-out.
Con: It’s possible that no significant number of readers will find you and you’ll die with just a handful of fans.

The opposite route: pimp yourself non-stop and never write another book.
Pro: people will hear about you.
Con: they will get sick of you, you don’t have enough product to attract repeat readers, and you can impoverish and humiliate yourself while braying about your one accomplishment.

So what’s a girl to do? I see both sides. I wrote in obscurity for years, so I’ve amped up my stage presence over the past year or so. But I know that in the big scheme of things, I’ve captured only the most minuscule crumb out of the pie. Stockholm Syndrome is a seriously good book. I don’t want it to disappear after a hundred people read it.
On the other hand, I feel stupid talking about one book over and over. I like creating new things, and my brain will stagnate if I dwell on one item.
Here are some potential marketing choices/goals.
  1. Hire a publicist.
  2. Try to get more radio interviews.
  3. Try to get more television coverage.
  4. Try to cut into the Ottawa/Montreal market, which is pretty much untouched right now, for me, let alone national/international markets.
  5. Get some blog reviews--unlocked yesterday! Murder in Common's June Lorraine says, "A page turner....Dr. Hope Sze is a resident at St. Joseph’s Hospital in Montreal. She is on-call when the labour and delivery unit is turned into a danger zone.…An introspective thriller…A shaky, claustrophobic and menacing situation [with] reflective humour as chaos whirls around her."
  6. Get some print reviews.
  7. Get some awards.
Alternatively, here are some writing choices/goals.
Look carefully
and you'll spot my
EQ card at the top right.
  1. Write the next Hope Sze novel.
  2. Write related short stories. On Crimefiction.fm, Stephen Campbell and I talked about how a short story is the perfect ad for your work: the magazine or reader pays *you*, you get pages of exposure to your ideal reader, and Ellery Queen even sends you an annual Christmas card afterward.
  3. I’m also working on a collection of mystery short stories, called Reckless Homicide, at the request of a reader.
  4. Write something completely unrelated. This month, I aim to publish The Emergency Doctor’s Guide to a Pain-Free Back.
  5. Write something that has a high chance of getting published. In my case, the Medical Post has been very, very good to me, and I need to submit more columns.
  6. Write unrelated short stories/novels for fun.
  7. Market stories already written--something that has fallen off my radar with the time crunch, but I should be more aggressive about this.

So what do you think, SleuthSayers? I’m at a crossroads.

What would you do? What have you done, what have you learned, and which way do you lean? Do you write or promote?

Either way, Happy New Year, happy writing, and happy reading,
Melissa Yi

15 December 2015

Being a bestseller is *sick*

by Melissa Yi

The good news: Stockholm Syndrome hit the bestseller list on Kobo less than two weeks after its debut.
NUMBER ONE IN ESPIONAGE!!!!!!!! highlighted & craziness
The bad news: I was willing to grind myself to powder to get there.
Most people hit the brakes before they get to either point. They’re smarter than me.
Me? TL; DR: I got the flu, then pneumonia, then side effects from medications that landed me in the ER as a patient for two nights with palpitations while raving on dexamethasone. My colleagues were worried about me. And I’m still heading back to the hospital for another work-up today.
Meanwhile, I was still trying to do it all. So far this year, I hit Utah, Oregon, New York (twice), Los Angeles, Boston, Kingston, Ottawa, and Montreal. Drive to Boston solo with my kids? Sure. Make a two-layer homemade birthday cake for my daughter’s fifth birthday party? Of course. Stay at an acting class in Montreal despite getting assaulted with the flu? No problem.
Yeah, baby!
Us wrapped in Rush Couture
Max in Kingston
Max in Kingston
<–I bought this dress when I was pregnant with Anastasia, and now she can get inside it with me because it has peek-a-book cutouts on the sides. It’s from Rush Couture. This dress is popular on Facebook.
It looked weird on me when I was pregnant. Here it looks normal. đŸ˜‰
BTW, at one of my Stockholm Syndrome book launches, one woman told me I had love handles. “Or maybe it’s your shirt.” As an author, I tell you, NEVER say mean things to a writer at a book launch.
Natalie Goldberg always brings someone who tells her she’s beautiful. Doesn’t matter if she messed up. Tell her she rocked it hard. As a fashionista and a physician, I present this dress as evidence that I did not detect love handles. If I had love handles, I would not choose to wear a peek-a-boo dress. QED.
I was doing it “all.” Except I ended up so sick, I couldn’t work the ER any more. I had to ask for help. And one of my colleagues started lecturing me how much I was burdening the group, and I’d better not take more than a week off.
I started yelling at that doctor. Which made him worry about my mental health. Which is a whole other worm-can.
In truth, I am not the best doctor right now. Not only on December 7-8th, when I was high on dexamethasone and short of breath with palpitations of up to 200 (my husband was upset that I couldn’t figure out how to dial the phone. In my defence, it was a new phone, and I was more interested in getting my clothes together for my scheduled appearance on Rogers TV the next morning). That night, the doctor kept telling me I shouldn’t go on TV. I was like, “I’m supposed to be on TV! That’s why I took the dex at night, to heal my vocal cords enough to sing! I’ll take the train if you really want, but geez. I also have a recording for CBC’s White Coat Black Art scheduled for the afternoon.” I was all set, even though I couldn’t find the Imovane they’d just given me to sleep, but RN Rebecca stopped me. She said, “You look pale. And sick.”
Suddenly, I was shocked into cancelling. I can’t be ugly on TV. That would be bad. It was like, if you want to get young women to quit smoking, you can try and reason with them about how it’s expensive, and selling out to the man, and giving you lung cancer and emphysema, but the real money is in telling them they’ll get wrinkles. No way!
I knew I needed to sleep. My husband was mad at me for getting up in the middle of the night and working. I knew, logically, I’d never get better that way. And yet I couldn’t stop.
I tried to work with the flu until I was seeing double and forgetting to order chest X-rays, and the other doctor sent me home. Then I made myself pick up my Stockholm Syndrome books and ended up dehydrated and nearly delirious when they detained me at the border for 1.5 hours (hint: if the government sends you the wrong business number, you’re screwed. If the border guards are chasing after illegal cigarettes and the remaining guard has no clue what to do with you, you’re screwed). Even yesterday, when my friends and colleagues are like, “Are you much better now?”, I’d have to say that not only did it seem like my pneumonia came back with a vengeance after we stopped all antibiotics for a few days, but I’m not completely compos mentis–at the children’s Christmas party, I answered a page from the neurologist and forgot my purse on a bench in the hallway. RN Annie was too tactful to say anything, but I knew she’d noticed I wasn’t right.
The good news is, I managed to get to Ottawa to record an interview with Fresh Air’s Mary Ito, and it was pretty cool. You can listen to it herehttps://soundcloud.com/cbc-fresh-air/final-melissa-yuan-innes-6287325-2015-12-12t04-21-11000. They’ll keep it up for two weeks.
CBC Fresh Air main w- soundcloud Screen Shot 2015-12-14 at 2.21.58 AMI was able to put a good game face on for the 3 h drive and the recording, although I did lose my parking pass immediately.
I was taking selfies in the booth. Scared the heck out of the next group coming in to record.
I was taking selfies in the booth. Scared the heck out of the next group coming in to record.










I hadn’t checked Kobo recently–too nervous that I sucked, especially since they hadn’t mentioned the free code during the interview–but I nerved up and did it. And guess what I saw?
#8 IN MYSTERY! highlighted
#8 in mystery overall. Not just #4 in thrillers. All of mystery and suspense, people. Maybe you’ve heard of Tom Clancy or Lisa Jackson? Or James Patterson?
But, greedy Gus that I am, I wondered how I was doing overall. I was euphoric when Mark Leslie Lefebvre told me Terminally Ill (Hope Sze #3) had broken Kobos’ Top 50 after my interview with Wei Chen on CBC’s Ontario Morning. Terminally Ill ended up hitting as high as #27 for all of Kobo’s books. Not segmented by genre. Every. Single. Book. On. Kobo.
Could Stockholm Syndrome repeat the magic? Even if Fresh Air hadn’t given out the time-limited magic Kobo code of STOCKHOLM100 during the interview, only on Facebook and Twitter?

#12 overall BIGGER cropped
NUMBER TWELVE, PEOPLE. That’s better than Terminally Ill.
I was freaking out, didn’t sleep (again), high-fiving Max.
OMG. Look at it. Fifteen Dogs just won the Giller Prize. Mary Ito interviewed Andre Alexis, too. NFW.
Should I not tell you about the bad stuff? Probably. But for those of you who already know my protagonist, Dr. Hope Sze, we’re pathologically honest. I could pretend to be perfect, but I’m no good at lying. So here you go.
In other words, it’s the best of times, it’s the worst of times. And I’m my own worst enemy. But mostly the best, because my husband, my friends, and my colleagues are rallying around me. And because I feel like telling near-strangers, I love you.
Because I do. Because we’re alive. Including me, despite myself.
Take care of yourselves. I care about you.
Love,
Melissa
“Each patient carries his own doctor inside him.”
“A person is, among all else, a material thing, easily torn and not easily mended.”
“The loner who looks fabulous is one of the most vulnerable loners of all.”
“The need for change bulldozed a road down the centre of my mind.” —Maya Angelou
“I can paint a barn with someone else’s blood. I just can’t stand to see my own.”―Colonel Henry Blake, a surgeon on M*A*S*H Episode Guide TeamM*A*S*H EPISODE GUIDE: Details All 251 Episodes with Plot Summaries. Searchable. Companion to DVDs Blu Ray and Box Set.
“Some people should not be allowed to see beyond your surface. Seeing your vulnerability is a privilege, not meant for everyone.” ― Yasmin Mogahed
“Being an open and vulnerable doesn’t mean you are weak..” ― Jayesh Varma
“A heart that can break is better than no heart at all.” Marty Rubin
“There is more hope in honest brokenness than in the pretense of false wholeness.”
People who cannot find time for recreation are obliged sooner or later to find time for illness.
People that go through serious illness – you can either go one way or the other. You can either become despondent about it all. Or it kind of rejuvenates you, makes you focus on what’s important.~Jack Layton

09 March 2015

Me and the Derringers. (Maybe.)


by Melissa Yi.

At the end of my emergency room shift, I got a Twitter message that looked like this:

Quoi? Dr_sassy and the Derringers? That's never happened before. Sounds like a good band title, though.

My first thought was, Did someone tag me by accident? As in, they want me to know about the Derringer Award, which honours the best short mystery fiction published in the English language?

But another tag-ee, Britni Patterson, was already celebrating, so my heart kicked into high gear, just wondering if I was a chosen one.

And if so, which story was it? I had two eligible tales. “Because,” a biting tale of 490 words published in Fiction River: Crime, and “Gone Fishing,” a 12,000-word serialized Hope Sze novella commissioned by Kobo and kindly mentioned by Sleuthsayers last year.

I clicked on the link and found this Derringer short list:

For Best Flash (Up to 1,000 words)
  • Joseph D’Agnese, “How Lil Jimmy Beat the Big C” (Shotgun Honey, May 12, 2014)
  • Rob Hart, “Foodies” (Shotgun Honey, May 2, 2014)
  • Jed Power, “Sweet Smells” (Shotgun Honey, July 28, 2014)
  • Eryk Pruitt, “Knockout” (Out of the Gutter Online, August 31, 2014)
  • Travis Richardson, “Because” (Out of the Gutter Online, May 15, 2014)*
  • Melissa Yuan-Innes, “Because” (Fiction River: Crime, March 2014)*
Ah. Because.

I do love that story.

Warning: it’s extremely noir. I don’t find it scary, but then I face blood, guts, vomit and potentially Ebola every day in the emergency room. I’ve already alerted the SleuthSayers powers that be that I’m not especially cozy. I’ve written what I consider cozies, and I love Precious Ramotswe and Agatha Raisin, but I also regularly stare into the darkness and take notes. When I attended the Writers of the Future winners’ workshop in 2000 and turned in a pitiless story about werewolves, the Grand Prize winner, Gary Murphy, stared at me and said, “I can’t believe that such a sweet-looking woman wrote this!"

I laughed. I adore werewolves. And good stories of any stripe.

But Cozy Monday may need a new name. Any suggestions? Cozy or Not; Cozy and Noir; Alternatively Cozy Mondays (because I’ll bet Jan Grape can stick to one genre better than literary sluts like Fran Rizer and Melodie Campbell and me); Cozy and Crazy…hmm.

Back to the Derringer. Until now, I never really understood why awards have a short list. Well, I understood whittling down the list so that celebrity judges don’t need to plow through a mountain of stories.

But now I get the glory of the finalist. I’ve won other prizes in a binary announcement. Either I win the award or I don’t. But right now, the uncertainty makes it all the more treacherous and exciting!

If you're curious, I’ve published “Because” for free on my website for the next week only. You can download it to your friendly neighbourhood KindleKoboiBooks deviceSmashwordsor any format for a whopping 99 cents. That price will triple in a week. Please admire the cover photo by 28-year-old French photographer Olivier Potet. The non-cropped version is even better.

If Because tickled your fancy, you can also download Code Blues, the first Hope Sze novel, for free, as part of a bundle on Vuze, until March 16th.

And please tune in on March 23rd, when I plan to write about how medicine trains your mind for detective work. Watson, anyone?

15 September 2014

A Cinderella Sleuth Story with a $5000 Prize

Melissa Yuan-Innes
by Melissa Yi

Hope Sze’s tale

Once upon a time, in the 21st century, a poor student lived in Montreal’s mouse-infested apartments, tending to the sick at all hours of the day or night, while more senior physicians mocked her and tore her dreams to cinders. Until one day, our Cinderella doc discovered a body outside an operating theatre. (Code Blues)

The other practitioners fled in fear, and ordered her to leave the case to the constabulary, but Cinderdoc set upon her own quest to discover the killer. And verily, she did, and it was good.

© savemiette
Two Princes stepped forward to claim her, eyes glassy with admiration, but first a grieving mother (Notorious D.O.C.) and then an illusionist (Terminally Ill) pressed their cases upon Cinderdoc, beseeching her for help. And so Cinderdoc became CinderSleuth, incessantly healing the ill and investigating the lawless.

Melissa Yi’s tale

Once upon a time, a starry-eyed girl longed to become a writer, but her parents and the rest of society urged her toward the far-safer path of medical school. While dissecting cadavers, Melissa’s subconscious brain rebelled and she began spinning an award-winning tale about corpses and music.

During residency, she continued weaving fantastic fables about vampirish school girls, wizards, and psychic children. After graduation, between shifts in emergency medicine, she renamed her alter ego Melissa Yi and created Dr. Hope Sze, the resident doctor who could fight crime as well as disease.

Occasionally, Melissa’s stories appeared in periodicals and anthologies distributed across the Commonwealth. But still, Melissa toiled in the trenches, longing for a fairy godeditor to touch her with a magic wand.

As Melissa crouched over her laptop in despair, two new fairy godparents appeared. The first was nearly invisible, but spoke with a seductive voice and carried a fortune in her hands. She said, “Come with me, child. You no longer need a magic wand to transmit your stories around the globe. With the tap of your keyboard, you can release Hope to the world through the miracle of independent publishing.”

The second godparent read the Hope stories and nodded his head in approval. “Melissa, my name is Kobo. I would like to offer you a once-in-a-lifetime opportunity. We are hosting a ball to celebrate Princess Gillian Flynn. Would you like to write three psychological thriller tales in honour of her ascendant Gone Girl? Everyone who attends the ball and solves the riddles based on your stories may be awarded five thousand dollars.”

Melissa flew to the ball faster than a pumpkin coach could carry her, already formulating the stories in her mind.

Your tale

Once upon a time, which is now: A sharp-eyed, sharp-witted reader could win a Kobo Aura H2O and five thousand dollars. The best part of any fairy tale is the happily ever after, and in this case, it could be yours!

Kobo is sponsoring the Going Going Gone contest, which features three Hope Sze Gone Fishing mystery short stories. Hope escaped the hospital to take her dad fishing on the Madawaska River for his birthday, only to discover that her own family might represent the most dangerous wildlife of all.

Download the stories for free (“Cain and Abel,” “Trouble and Strife,” and “Butcher’s Hook”), solve one riddle per story, and you could win five thousand dollars.

Readers are rarely rewarded and fĂȘted in our society, let alone fiercely intelligent readers who can solve ten puzzles before breakfast. When Steve Steinbock introduced me to SleuthSayers, I told Kobo, “These are exactly the people we need to talk to.” Gigantic thanks to Velma and Leigh for fitting me in on a tight deadline.

Please feel free to share the link, to brainstorm solutions together, and of course to admire Kobo’s beautiful platform and their newest e-reader, the Aura H2O, which can be read underwater! What would you do with five thousand dollars?

P.S. I was going to title this blog Cinderella with Guns, for no good reason except I liked the idea of a Cinderella detective, armed and dangerous. Someone beat me to it!


More Information


‘Going, Going, Gone’
Kobo Contest Challenges Mystery Lovers
Gather Clues For a Chance To Win
a Kobo Aura H2O and $5,000

by RenĂ© d’Entremont

Toronto, September 5, 2014 – When not one but two bestselling thrillers are turned into highly anticipated, soon-to-be-released films, it is an opportunity too good to miss.

In anticipation of the release of film adaptations of Gillian Flynn’s hit suspense novels Gone Girl and Dark Places, Kobo, a global leader in eReading, today launched ‘Going, Going, Gone’ – a thrilling new contest that will put readers’ sleuthing skills to the test. The six-week contest closes on October 10, one week after the release of Gone Girl on October 3.

Read the eBooks. Solve the riddles. Enter for a chance to win $5,000 CAD and a Kobo Aura H2O.

Kicking off today, readers have the opportunity to channel their inner sleuth to solve puzzles by gathering clues found in three original short stories authored by acclaimed mystery writer Melissa Yi, available free of charge at the Kobo bookstore.

In the first story Cain and Abel, released today, readers are invited to go along for the ride when a camping weekend leads to much more drama – and distress – than desired.

Every two weeks, a new story will be released containing clues readers will use to figure out that story’s entry code. Three correct entry codes will enter readers into a contest for a chance to win a Kobo Aura H2O and $5,000 CAD.

“Blockbuster thrillers, such as Gillian Flynn’s Dark Places and Gone Girl, have always transported readers to new worlds. We’ve partnered on this exciting project with hot up-and-coming mystery writer Melissa Yi to take that idea to a whole new level,” said Robyn Baldwin, Marketing Manager, Kobo. “Booklovers will delve deeper than ever before into the kind of chilling mysteries that make the works of Gillian Flynn so incredibly popular—getting the chance to play detective in a fresh and exciting way.”

"It was wonderful to work with Kobo on such an imaginative contest," said Melissa Yi, Author. "I'm a huge fan of Gillian Flynn's work, so it's an honour to be able to connect with her books in such an innovative way. In the theatre, they talk about the fourth wall between the actors and the audience. As a writer, I feel like this contest breaks down the fourth wall between writers and the readers, so that the audience can dive into the stories — exploring and experiencing the mysteries for themselves."

Yi is a Southern Ontario-based thriller author and physician who channels her experiences as a medical doctor to write about everything from articles for the Medical Post to medical mysteries, suspense and romance novels. Her latest Hope Sze medical mystery, Terminally Ill, hit the Kobo Top 50 eBook List after Publishers Weekly hailed it as “entertaining and insightful.”

How to Play
  • Download the free Kobo reading app – available for the most popular smartphones and tablets – to read the short stories containing important clues needed to solve the riddles and identify the entry codes.
  • Download the stories. There are three short stories in all, and three codes needed to enter the contest.
  • Readers must enter all three entry codes correctly for a chance to win. Sharing this contest with friends and followers via Facebook, Twitter and email will earn additional entries.
  • The contest is open to legal residents of US, UK and Canada (excluding QuĂ©bec). No purchase necessary. See full terms and conditions. (PDF)

The first short story, Cain and Abel, is now available and can be read with a Kobo eReader or any of the company’s apps.

The series includes:
  • September 05 – Cain and Abel
  • September 16 – Trouble and Strife
  • September 29 – Butcher’s Hook
For more information about author Melissa Yi, please visit her web site.

About Rakuten Kobo Inc.

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30 August 2014

Why Writers Drink

By Melodie Campbell

“Recent studies show that approximately 40% of writers are manic depressive. The rest of us just drink.” (I sold this to a comedian during my comedy writing years.)

THE ARTFUL GODDAUGHTER launches this Monday on Amazon, Kobo and in bookstores.
This is the third book in the Derringer and Arthur Ellis Award-winning comedy series about a reluctant mob Goddaughter who can’t seem to leave the family business.

As it happens, I also finished writing the 4th book of the trilogy <sic> this week.  I am now in that stage of euphoria mixed with abject fear.  Here’s why:

Below are the 8 stages of birthing a novel, and why fiction writers drink.

THE STAGE OF:
1.  JOY – You are finished your manuscript.  Damn, it’s good!  The best thing you’ve written, and it’s ALL DONE and on deadline!  Time to open the Glenlivet.

2.  ANGST -  You submit manuscript to your publisher.  Yes, even though they’ve already published 5 of your novels, you still don’t know if they will publish this one.  Will they like it?  Is it as funny as you think it is?  Is it garbage?  Glenlivet is required to get through the next few days/weeks.

3.  RELIEF - They send you a contract – YAY!  You are not a has-been!  Your baby, which was a year in the making (not merely 9 months) will have a life!
Glenlivet is required to celebrate.

4.  ASTONISHMENT – The first round of edits come back.  What do they mean you have substantive changes to make?  That story was PERFECT, dammit!  They got the 15th draft, not the 1st.  Commiserate with other writers over Glenlivet in the bar at The Drake. 

5.  CRIPPLING SELF-DOUBT – The changes they require are impossible.  You’ll never be able to keep it funny/full of high tension, by taking out or changing that scene.  What about the integrity?  Motivation? And what’s so darn bad about being ‘too slapstick,’ anyway?  This is comedy! 
Can’t sleep.  Look for Glenlivet.

6.  ACCEPTANCE – Okay, you’re rewriting, and somehow it’s working.  Figured out how to write around their concerns.  New scene is not bad.  Not as good as the original, of course (why couldn’t they see that) but still a good scene.  Phew.  You’re still a professional. 
Professionals drink Glenlivet, right?

7.  JOY – They accept all your changes!  YAY!  All systems go. This baby will have a life. 
Celebrate the pending birth with a wee dram of Glenlivet.

8.  ANGST -  Are they kidding?  THAT’S the cover? 

Melodie Campbell drinks Glenlivet just south of Toronto, and lurks at www.melodiecampbell.com.  To be clear, she loves the cover of The Artful Goddaughter (Orca Books).