As many of you know I’ve spent a lot of time in and out of the hospital in the last few months. And in that time I came across a lot of different nursing teams. The people on these teams are from everywhere and in all age ranges. But almost all of them have one thing in common as compared to me. They’re young. The vast majority are in their mid-twenties to early thirties.
I had a lot of pleasant conversations with them, but in talking to them I realized they don’t relate to the same cultural touchpoints that I do. And I don’t think it’s because of our different ethnic backgrounds, I think it’s because of our ages. For me the Beatles are everything. Most of them can’t relate to that. Some of them may even like the Beatles, but it’s not the same for them as it is for me.
I watch movies from the 30’s and 40's on Turner Classics and think of them as “old” movies. They think of movies from the 90’s as old. And black and white movies are ancient to them—might as well be cave drawings.
The point here is that if you want to reach this audience you have to write about things they relate to not only what you and your peers relate to. We need to include references to the things that are important to them. The music they like, the movies they like, the characteristics they admire or despise in a hero or villain.
They say write what you know but sometimes you have to write what you don’t know.
In The Blues Don’t Care there’s a lot of stuff that I don’t relate to personally as it’s set in another era, World War II, but I found myself relating to more and more of it as I got deeper into the subject. If we can do that with stuff from a previous generation then we should also be able to do that looking toward the future too. And hopefully pick up some new readers along the way.
And now for the usual BSP: