28 July 2019

Finding Your Niche

by R.T. Lawton

When I was chief judge for the Edgars Best Novel Award a few years back, I started to notice how many niche books were out there in the mystery genre. Our panel of judges read approximately 410 novels for that one year, so I would say that makes a fairly good sample of what was selling to publishing houses at the time. Some of those books I'll call craft books because they used knitting, quilting or some other craft as a background for the mystery story to be set in.

Cooking was another setting some authors used. These novels usually contained a recipe or more to enhance the cooking part of the mystery. And there were wine specialty backgrounds, presumably for wine connoisseurs who liked their mysteries consumed with wine. Evidently, for some, there is nothing like selecting the right wine to pair with the latest suspect. Plus, there are mysteries set in pet backgrounds with dogs or cats or birds, and of course horses for those equestrians among us in the mystery reading audience. In the past, I've even seen bird watcher series where deceased humans pile up as birds get watched.

As I recall, none of the niche books scored high enough  with our panel of judges to make it into the Nominee Round, HOWEVER, upon looking at the list of prior books written by some of those authors contending for that year's Edgar, some of those lists ran to ten or twelve published books. I don't know how much money these niche authors were making, but they had found a background category with a large enough readership, that some houses considered those niches profitable enough to keep on publishing in them.

So, where am I going with this thread? Here's my thoughts. If you want to be a published writer and really think you have the writing and marketing skills to produce the next Great American Mystery Novel and sell it to one of the big traditional publishing houses, then go for it. See if you can reach out and grab the gold ring on your turn around on the carousel.

BUT, if for some reason, you don't make the big time--after all, the top of that pyramid is rather small and not a lot of authors will fit up there--and, you still want to be published, then you may want to find yourself a niche of some kind that no one else is currently using. Most of the craft, cooking and pet backgrounds are already taken, so unless you've got a new twist on those categories, I'd suggest finding your own niche in a different category. Find something fresh, something mind-catching, something where a jaded agent or editor can raise their hands and say, "Eureka, an author with a story we can sell!"

Now the hard part. You do realize you are on your own to find your special niche? Personally, I would recommend brainstorming sessions with other writers and possibly some with non-writers who are big readers. Rum and Coke has been known to lubricate the creative process of brainstorming, each to his or her own. And, remember that no idea is totally wrong, it may just need tweaking to make it acceptable. Some ideas may take more tweaking than others.

Here's some of my niche examples. When looking at the historical mystery market in Alfred Hitchcock Mystery Magazine,  I found short stories set in ancient Greece, ancient Rome, medieval England, old China, old Japan and the Old West. All well taken by other authors. So, I researched other historical backgrounds with inherent conflict already in place; locations no one else was currently using. One of my series became the Armenian, set in 1850's Chechnya where the Russians had designs on moving into India and Afghanistan.  The Tsars in Moscow fronted off the Cossacks as border guards to fight the Muslim Chechens.  The Cossacks disliked the Russian troops quartered in their homes, while at the same time had much in common with the Chechen culture and standards, the people they were fighting. Over 150 years later, they are still fighting in Chechnya, so every time that area makes the news, I get free advertising. My Shan Army series set in the Golden Triangle with opium warlord rivalries during the time of the Vietnam War became another historical niche, as did my 1660's Paris Underworld series involving an orphan, incompetent pickpocket during the reign of Louis the Fourteenth, the Sun King.

Dave Zeltserman found a new short story niche by creating a new type of private detective sidekick, a miniature processor, named Archie, with the artificial intelligence capabilities of seeing and hearing. The human detective wears Archie as a stickpin on his clothes and uses him to gather clues in his cases. Naturally, since Archie has AI abilities, he tries to guess the solutions to various crimes in competition with his owner's decision as to who did it and why. For all the data available and the processing abilities Archie has, he is usually a mental step or two behind his human counterpart.

Chris Muessig found a couple of niches in AHMM and EQMM. One with his pro wrestling series and secondly with his Jake Miller during World War I series. I am a fan of Jake's journey from training camps on the East Coast to the ship taking troops across the Atlantic to the killing fields of France. There is always a great mystery involved.

Barb Nickless, a novelist, found her niche with her creation of a protagonist working as a railroad detective. When she needed access to a real-life railroad detective in order to do research for her series, I introduced her to one. It must have worked out, because she now has book four under contract. Her Ambush, book 3 is a great read.

All those examples noted above were niches other authors weren't currently using. And, they worked out quite well.

How about you? Any thoughts on the subject? Any niche that is working for you?

Don't be shy. We all love to hear about what worked, and...even what didn't work. As for me, my EZ Money Pawn Shoppe series, my Bookie series,  my 1900's Perfume River series and my 1900's Boer War series failed to make the cut. I'm still looking around for a new niche that piques my interest.


  1. Good advice. Who would think one could get nearly a dozen stories about a mostly sincere 19th century medium?

  2. A thought-provoking post, R.T.

    I have two books that use a roller derby background, inspired by my daughter, who used to be captain of a roller derby team in New Hampshire.

    Most of my titles (both novel and short story) are song titles, and many of my stories relate to music in one way or another, usually either blues or rock and roll. Write what you know, and I can still count to four.

    Your observations on what's showing up in major markets is especially note-worthy.

  3. Good post. Right now, my main niche is small-town South Dakota, mostly narrated by a couple of locals. I've started 2-3 other possibilities, such as post-WW2 Vienna, but haven't found new ideas that work there. Yet.

  4. Haven't thought of it that way. Guess I have somewhat of a niche with my 1890s-1900s historical mysteries. Every one of the Jacques Dugas stories has sold to big magazine/anthology venues.

  5. Not that it will help you sell them, I know, but that pawn shop series and the bookie one too sound like intriguing settings and characters. I'd have loved to read them--and hope might still ahead!

    Great post here, very thoughtful about how it's not solely good writing and good storytelling but also careful planning and attention to the market and to readers that adds up to success.

    And like you, I've felt like I learned a ton each time I judged for the Edgars--it's an education in itself!

  6. Those cozies have pretty strong writers' guidelines (the main cozy lines.) No swearing, no sex, no violence on stage, no grim topics (child victims), no animals hurt. I write humorous crime books, which you might think would fit, but I'm knocked out by my first page - grin. Or so I'm told by cozy writers. Mob Goddaughters don't fit the cozy market, no matter how funny they are.

  7. Janice, I enjoy your Nip and madame Selina series. You got the cover for your last story. Waiting to see where you go with your next one in the series. Now that Nip has grown up, will you continue as is, fill in any gaps or write a prequel?

  8. Eve, you've done well with those stories set in small town South Dakota. My mother-in-law who taught school in Woonsocket, Artesia, Dell Rapids & Brookings in the state loved those stories and could relate quite well to some of the background places. Nice job.

  9. Art, thanks. And now that you bring it up, the two EZ Money Pawn Shop stories and the two Bookie stories are in 9 Deadly Tales, an e-book for Amazon/Kindle and also other e-readers. That e-book also contains my two published stories in Easyrider Magazine, plus the one published in Outlaw Biker and one other story. Or, for you at your request, I would e-mail attach what you want.

  10. Melodie, I think you have cornered a good niche with your Goddaughter series. Nice stories.

  11. Steve, you've got the right idea. And thanks, there are days when I wondered what came after three.

  12. O'Neil, thanks. I like your stories about New Orleans, a city my wife and I have good memories about. I also like Robert Skinner's stories set in 1940's New Orleans.

  13. Great advice R.T.! I’ve published some crime shorts that center on the film biz. Is that considered a niche? I really enjoy the “antique hunters” niche, esp the Jonathan Gash books.

  14. If forced to narrow to a few threads, I would opt for historical. What period? Ah, there lies the rub.


Welcome. Please feel free to comment.

Our corporate secretary is notoriously lax when it comes to comments trapped in the spam folder. It may take Velma a few days to notice, usually after digging in a bottom drawer for a packet of seamed hose, a .38, her flask, or a cigarette.

She’s also sarcastically flip-lipped, but where else can a P.I. find a gal who can wield a candlestick phone, a typewriter, and a gat all at the same time? So bear with us, we value your comment. Once she finishes her Fatima Long Gold.

You can format HTML codes of <b>bold</b>, <i>italics</i>, and links: <a href="https://about.me/SleuthSayers">SleuthSayers</a>