When you read a novel, you'll often see an acknowledgments page on which the author thanks people who have helped in the creation of the book or in the author's career: friends, experts, librarians. Well, I'm here to say that we mystery writers have someone else to thank. Someone I've never seen thanked publicly before. So today, I give a hearty salute to ... cereal companies.
|My current cereal has no prizes. Sob.|
Since the mid-1900s, and particularly in the decade of my youth, the '70s, kids cereals often came with a prize buried deep in the box. I'd dutifully eat my cereal every morning, patiently waiting until the day I'd gotten far enough into the box that, joy oh joy, my new toy slid with my cereal into the bowl. What would it be? A fake tattoo? A small race car? A whistle? Whatever it was, I was eager to get it. And in the process of eagerly awaiting my prize each day, I was trained to be a mystery reader.
Think about it. Reading a mystery is just like anticipating the prize in the cereal box. Readers know a surprise is coming at the end, and they wait, happily turning pages, eager to uncover the bad guy or experience a big twist. Or both. Some readers try to figure out whodunit in advance, just as kids used to try to guess what the cereal prize would be. I was a big guesser, so it makes sense that I grew up to love mysteries, reading and writing them.
|Googly eyes tattoo from a bandages box.|
Sometimes cereal boxes revealed right on them what the prize would be so you went into breakfast knowing what to expect, but not knowing when it would happen. When would the toy slide out of the box? Would it be as cool as you hoped? The kids who liked knowing the prize in advance and enjoyed the ride, waiting each day for the toy to fall into the bowl, became thriller readers.
Alas, the time of mystery prizes buried in cereal boxes seems to be over, which leaves me a little sad. But this development makes it all the more wonderful that the Frito-Lay company has taken up the mantle of training future mystery and thriller readers with their new, time-limited Doritos Roulette
|Everything's better with Coke.|
|Bob Harris's first bite.|
|Tasting a real hot one|
Talk about teaching eaters--and readers--to love suspense and the element of surprise. Knowing the extraspicy chips are in the bag, but not knowing when you'll get that explosion in your mouth, is like reading a thriller, knowing there's a ticking time bomb under the table and waiting, heart pounding, until it goes off. And by putting more than one superspicy chip in each bag, the Doritos people are training readers to enjoy the rollercoaster ride of a good mystery, as the story waxes and wanes, and the main character faces greater and greater hurdles as she gets closer to the end of the story or book.
Do you recall a favorite prize you got from a cereal box? Or have you tried the Doritos Roulette Chips? I'd love to hear about it.