Showing posts with label publishing. Show all posts
Showing posts with label publishing. Show all posts

29 May 2018

Are the Sensitivity Police Coming to Get You?


by Paul D. Marks, Jonathan Brown, Elaine Ash

Contents:

— Context and White Heat – Paul
— Dude? Why so Sensitive? – Jonathan Brown
— The Right to Write – Elaine Ash
— Paul’s original post
— In conclusion – Paul


“In the future days, which we seek to make secure, we look forward to a world founded upon four essential human freedoms.

The first is freedom of speech and expression–everywhere in the world.”

                                                       —President Franklin D. Roosevelt, the Four Freedoms Speech

     Context:

It’s time to revisit a topic that’s very important to me, and I would think it should be to all writers. And though some of it may be repetitive, and it is long, I think it’s worth your time if you’re a writer, a reader, a sentient being.

In March, 2017, I did a piece here about the Sensitivity Police (find it at this link, but also “reprinted” near the end of this new post, http://www.sleuthsayers.org/2017/03/the-sensitivity-police.html ). I don’t get very political on social media. There’s only two things that I talk about in that regard and then not that much. The two things are animal issues and free speech issues. The latter is what this post is about. In a nutshell, I’m a free speech absolutist. There’s almost nothing I don’t think people should be allowed to say or put in print. It can be awful and hateful and offend you or me. But that’s what’s great about this country – you have the right to say what you want. I don’t have to agree, I don’t have to break bread with you, but I’ll fight for your right to say it.

I see things all the time that I agree or disagree with but I don’t see much point getting into verbal firefights about them. I’m not going to change any minds and no one is going to change mine. Mostly, I just scroll past political posts.

This revisit is prompted by an article I saw recently in the Guardian, the British paper. The article was “Lionel Shriver says 'politically correct censorship' is damaging fiction.”  https://www.theguardian.com/books/2018/feb/22/lionel-shriver-says-politically-correct-censorship-is-damaging-fiction

To be honest, I hadn’t heard of Lionel Shriver. And I still haven’t read her works. But I agree with that statement. Again, I am a total free speech advocate. I know the arguments about shouting fire in a crowded theatre or hurting people’s feelings, but I also remember when the ACLU defended the Nazis’ right to march in the Jewish suburb of Skokie, Illinois. (And for the simpletons out there, No, I’m not pro-Nazi!) And I remember when people would say “I may not agree with what you say but I’ll defend to the death your right to say it.” That seems to be a dying sentiment.

I understand that people get offended. I get offended, but I just grin and bear it and move on. Maybe you’d rather fight back, verbally. Fine. Just don’t stop the other from saying whatever it is. I’m against any form of censorship. And it scares the fucking hell out of me!!! Free speech is the foundation of our society. Without it totalitarianism reigns. Yet a recent Gallup poll shows college students aren’t totally behind the concept of free speech — See:

https://medium.com/informed-and-engaged/8-ways-college-student-views-on-free-speech-are-evolving-963334babe40 .

——Or——

  https://www.washingtonpost.com/local/college-students-support-free-speech--unless-it-offends-them/2018/03/09/79f21c9e-23e4-11e8-94da-ebf9d112159c_story.html?noredirect=on&utm_term=.fcceb8833c43

As writers sensitivity police should scare the hell out of us. As citizens of a free society likewise. Maybe what we write is uncomfortable, maybe you’re offended. Maybe you should toughen up.

This time around I’m inviting two guests to join me and add their opinions, Jonathan Brown and Elaine Ash. I was originally going to intercut the things that Jonathan, Elaine and I have to say on the subject, but I’ve decided to run all the pieces as a whole. I asked a few people if they’d want to comment from the point of view of wanting censorship of one degree or another. Nobody wanted to go on record. I truly hope you’ll take a few minutes to read everything.

***


     White Heat:

My Shamus Award-winning novel White Heat is a noir-mystery-thriller. It’s about P.I.s trying to find a killer during the 1992 Rodney King riots – that makes it much more than a simple noir-mystery-thriller. While protagonist Duke Rogers tracks down the killer, he must also deal with the racism of his partner, Jack, and from Warren, the murder victim’s brother, who is a mirror image of Jack in that department. He must also confront his own possible latent racism – even as he’s in an interracial relationship with the dead woman’s sister.

The novel looks at race and racism from everyone involved, black and white, and no one gets off unscathed. These things can be a little uncomfortable. Believe me, I know. I was uncomfortable writing some of it. Ditto for Broken Windows, the sequel coming out in the fall, that deals with immigration via a mystery story. These are touchy issues, but that doesn’t mean we shouldn’t talk or write about them. And if we do so honestly we might unintentionally hurt some feelings.

To quote from my article a year ago, “It’s getting to the point where we have to constantly second guess ourselves as we worry who might be offended by this or that? In my novel, White Heat, I use the N word. And don’t think I didn’t spend a lot of deliberating about whether I should tone that down, because truly I did not want to hurt or offend anyone. But ultimately I thought it was important for the story I was trying to tell and people of all races seemed to like the book. I think context is important. But even without context, as a free speech absolutist, I think people should be allowed to say what they want. There used to be an argument that went around that the way to combat negative speech was with more speech, but that doesn’t seem to be the case today. As former Supreme Court Justice Louis Brandeis said, ‘Fear of serious injury cannot alone justify suppression of free speech and assembly.’”

I did add an Author’s Note warning people: “Some of the language and attitudes in the novel may be offensive. But please consider them in the context of the time, place and characters.” Today we’d call it a Trigger Warning. And I don’t mind doing that, as long as no one stops me from saying what I want to say.

If you don’t defend free speech now because your ox isn’t currently being gored, to coin a phrase, then no one will be there to defend you when it is. And revolutions always come back to bite the head off. Look at what happened to Robespierre during the French Revolution. It’s like that quote from Martin Neimoller during World War II: “First they came for the Socialists, and I did not speak out— Because I was not a Socialist. Then they came for the Trade Unionists, and I did not speak out— Because I was not a Trade Unionist. Then they came for the Jews, and I did not speak out— Because I was not a Jew. Then they came for me—and there was no one left to speak for me.”

My mind hasn’t changed in the last the year. And now here are Jonathan and Elaine to talk about the issue:

***

     Jonathan Brown: 

Jonathan was born and raised in Vancouver British Colombia. He works as a writer, fitness trainer and drum instructor. His Lou Crasher mysteries recently landed him a two book deal with Down and Out Books. The first novel: The Big Crescendo is slated to be released in early 2019 and the follow up: Don't Shoot the Drummer will be released in 2020. Brown has also written a fictional biography about the life of boxing trainer, Angelo Dundee. The book: Angelo Dundee, a Boxing Trainer's Journey is published by The Mentoris Group and will be released in December 2018. Jonathan and his lovely wife Sonia enjoy life in sunny south Los Angeles. jonathanbrownwriter.com

Dude? Why So Sensitive?

When Paul was gracious enough to offer me a chance to weigh in on the ‘sensitivity reader’ issue I said, “Sign me up, please.” For those new to this phenomenon a sensitivity reader is someone hired by a publisher to read manuscripts with an eye sensitive to one particular race, religion or gender and so on. While the publisher’s heart may be in the right place or if the publisher simply wants to avoid a lawsuit, I think the practice is not only superfluous but also dangerous. Dangerous might be a little extreme, let’s say asinine instead.

Here’s where this jazz is headed. The sensitivity reader(s) will essentially be the politically correct police. The potential to take what might be the next great American novel and water it down to Disney meets Hallmark on Mr. Roger’s front porch is huge. For example, Writer X has a vigilante ex-gangbanger as the anti-hero. He enters the warehouse and finds the banger that killed his family. He raises the Sig Sauer. He closes one eye and lines up the enemy down the gun sight. Finally, he shall have his revenge. As a parting phrase the avenger says, “You’re a dead person of color with ancestry dating back to ancient sub-Saharan Africa!” As opposed to: “You’re a dead nigga!” Pop, Pop, Pop.

Under the sensitivity cop regime urban gang bangers won’t use authentic dialog; terrorists will be of a fictitious ethnicity (thus being limited to Science Fiction) and although books will still have steamy sex scenes the party engaging in coitus shall be genderless—out of fairness to the gendered. Can you imagine? Try this scene:

“Hey baby, want to get it on?”

“Sure, if you’ll just put your—”

“Don’t say it. I can’t wait to feel your—”

“No, don’t say it!”

And so the participants put their matching or perhaps mismatching parts together and…did it. 

The End

Can you feel the heat? No? Yeah, me either. I’m rarely the slippery-slope-guy and I’m truly weary of the expression but I must say the incline will become pretty slick here if we engage in this sensitivity reader censorship parade. And what, may I ask makes a sensitivity reader? How does one become one? Is there a questionnaire? The bigger question for me is why have we stopped trusting our own judgment? Don’t we all have some measure of built-in common sense about sensitivity? I say we do, if I may be so bold as to answer my own question.

If a manuscript becomes ‘green lit’ by a publisher that means an agent and possibly her assistant has read the manuscript. Then, let’s toss in two to four low-level readers at the publishing house and cap this off with one or two of the top brass readers.  Do you mean to tell me that from agent’s assistant to top Banana none of those cats know what is basically offensive and what’s not? I call bullshit. As members of society we all know what is basically offensive but now we’re too afraid to say it, so let’s put it on the sensitivity reader…yeah that guy. Phew, thank god we now have a scapegoat if this thing goes south, right? Grow up people.

If this castration of the arts by ‘sensitivity cop’ flies then Noir literature will become beige, Romance will have gender sensitive sex scenes (which I suppose means all genders will have an orgy all at once, what with inclusion and all…hmm) and Horror films will no longer have the ominous black cat, they will have to be Tabbys, Siamese or Ginger cats…which will be referred to as: orange hued. Imagine:

As I walked down the dark alley I glanced over my shoulder and noticed a six- month old tabby cross my path. It was then that I knew…I…was…doomed! (Insert wolf howl sound effect!)

Let art be art. It’s a good thing the sensitivity cops didn’t tell Picasso how to paint, and didn’t instruct Beethoven to avoid all minor keys and thank god they didn’t force Harper Lee to make the accused, Tom Robinson in To Kill A Mocking Bird a white-male primary school teacher with a sunny disposition.

***

     Elaine Ash:

Elaine Ash edits fiction writers—from established authors to emerging talent. She works with private clients, helping them shape manuscripts, acquire agents and land publishing deals.  www.bestsellermetrics.com

The Right to Write

When Paul asked me to throw my hat in the ring for a post on free speech and sensitivity readers, I gulped. Navigating these topics can be as delicate as tucking a hand grenade inside a wasp’s nest. But, admittedly, I’ve brought this on myself, since I take pride in freedom of speech and feel strongly about the right to write.

One way to look at sensitivity readers is simply as a new layer of vetting that writers must hurdle when they submit to Big 5 publishers. First, let’s refresh  on what some famed writers have had to say about protecting artistic integrity.

“Because if you don't stand up for the stuff you don't like, when they come for the stuff you do like, you've already lost.”
― Neil Gaiman

“Censorship is to art as lynching is to justice.”
― Henry Louis Gates Jr.

“I may not agree with you, but I will defend to the death your right to make an ass of yourself.”
― Oscar Wilde

Taken in context with these quotes, the picture of a sensitivity reader redlining a literary opus looks as clunky as jackboots on a ballerina. Add on that the average pay of a sensitivity reader is $250 per manuscript, and it seems impossible that anyone paid this low could influence a billion dollar-plus industry and force millionaire writers to change their work—but they are.

Do Sensitivity Readers Affect You?

First you have to look at your target publishers. There are sensitive and not-so-sensitive publishers. In general, sensitive would be Big 5 and their imprints; non-sensitive would be medium and small indie publishers. Big 5 science fiction and fantasy publishers trend “sensitive.” YA and children’s markets likewise.

Mystery and crime-related genres have strongly resisted sensitivity. In fact, noir and transgressive genres are expected to be offensive—that’s how they make a larger point. But agents have recently confided to me that it’s getting harder and harder to sell mystery fiction. Does this have to do with sensitivity bias? I suspect so, but have no figures to back up that claim other than the frontline reports of literary agents. In other words, publisher demand has constricted, and I suspect that it’s not for lack of the buying public—it’s because publishers fear backlash and boycotts. (More about this later.)

S-readers are not called in on 100% of manuscripts, but if a publisher sees that a writer of one ethnicity might be writing a character of another ethnicity, they will call on an S-reader to vet the manuscript. The problem with this is pretty obvious. Since the original writer isn’t reporting fact but creating art to make a larger point, the original intent of the art may become skewed. Want to check the rules to make sure you get them right? Err, that could be a problem. There is no sensitivity readers guild to consult, and no published compilation of guidelines.

A Case in Point

Science fiction/fantasy author Mary Robinette Kowal has killed projects over negative feedback from sensitivity readers.  http://maryrobinettekowal.com/journal/sensitivity-readers/   The problem with this tactic is that the rules she’s trying so hard to abide by are not set in stone, they’re not law. They’re merely someone’s opinion, and opinions change. The court of public opinion can change with the day of the week. Is it even possible to write something that offends no one? I suppose so. The greater question is, Is it possible to write something that offends no one that is worth reading? Stories are supposed to disturb, instigate, provoke thought. That comes with the risk of offense.

What sensitivity readers are really all about comes down, in the end, to cold hard cash, as everything in business does. Looking at a hot topic through the cool lense of business is a way to bring practicality to the subject. If a publisher is afraid that they may become the target of an angry boycott, they’ll do everything possible to avoid it. Until recently, these boycotts had real power. But the recent trend is “boycott backlash” where the boycott-ee suffers a drop-off from advertisers, and then receives a sympathy bump from purchasers who disagree with the boycott. It reminds me of when banning books was all the rage. It only made them more popular. What people are told they can’t have, they make special efforts to get.

Sidestep the Time Wasters

My purview is not to make a case for S-readers or against them. I’m here to point out navigation tactics. As I write this, tens of thousands of manuscripts are waiting for Big 5 vetting when some of them could be sailing into medium-sized publishers and landing deals without added delay.

If you are a first-time author, my advice is to go for a smaller publisher to land your edgy material. If you are an established author looking to make the leap to Big 5, you’d have the best bet with a fairly controversy-free manuscript from the race or gender aspect. “White savior writing” is a thing, and sensitivity readers are rejecting it. Google the term and read about it for yourself.

Meanwhile, many mystery and crime readers are looking for gritty authenticity, using nomenclature that coincides with a hardboiled PI or criminal.  Already, you can see how S-readers may chill the edgy, provocative material that underscores much of the best mystery writing.

Express Yourself

As an editor, I’m about preserving the integrity of the writer’s vision, intent, art and freedom to write. I am not a censor for political correctness. For example, I’m horrified by third-wave feminist Andrea Dworkin’s contention that every act of sex is an act of rape. Would I edit a story with a character in it who held that belief? Most definitely. I’m not a censor, I’m an editor. My job is to preserve the writer’s vision, even if I disagree with it.

My best advice is to avoid writing to trends and never write to satisfy sensitivity readers. Take my client Chrome Oxide, winner of two coveted Writers of the Future awards. He’s a humorist making fun of big government and bureaucracy—using the sci-fi and fantasy genres as a backdrop. He came to me thinking there was zero chance of getting a publisher—self-publishing would be his only option. But there are so many alternative publishers now for everything from comic books to novels, that a good agent, or an editor wearing many hats like me, can find a market.

If your agent says there’s no market for what you’ve written, it’s time to get another agent. For Chrome Oxide I had to go to Superversive Press out of Australia, but the terms were the best I’d seen anywhere. The terms almost made me cry, they were so beautiful. This publisher really, really wanted Chrome’s material.

Only you can assess where your manuscript and platform as a writer stand in terms of attractiveness to publishers who assess writers through sensitivity vetting. It’s a big world with many markets. Ultimately, what does not sell will take a diminished place in the market and readers will find what they’re looking for.

Bottom line, you must write who you are and what makes you tick, not what you guess sensitivity readers will approve. Express yourself freely and then find the market that matches your angle. It’s out there waiting if you look.

***

      Thank you Jonathan and Elaine. And here's my/Paul's previous post:

Here’s the pertinent part from my earlier article (see link above):

And now to the subject at hand: I recently came across an article in the Chicago Tribune titled “Publishers are hiring 'sensitivity readers' to flag potentially offensive content.” That, of course, piqued my interest. And I will say at the outset that I’m a free speech absolutist. If you don’t like something don’t read it, but don’t stop others from saying it or reading it.
http://www.chicagotribune.com/lifestyles/books/ct-publishers-hiring-book-readers-to-flag-sensitivity-20170215-story.html

After all, who’s to say what’s offensive? What’s offensive to me might not be to you and vice versa. That said, I see things every day that I disagree with. I don’t like to say that I find them offensive because I think that word is overused and I also think people tend to get offended too easily and by too many things.

As writers I think this is something we should be concerned about. Because, even if you agree with something that’s blue-penciled today tomorrow there might be something you write where you disagree with the blue-pencil. Where does it end? Also, as a writer, I want to be able to say what I want. If people don’t like it they don’t have to read it. I don’t want to be offensive, though perhaps something may hit someone that way. But we can’t worry about every little “offense” because there are so many things to be offended about.

It’s getting to the point where we have to constantly second guess ourselves as we worry who might be offended by this or that? In my novel, White Heat, I use the N word. And don’t think I didn’t spend a lot of deliberating about whether I should tone that down, because truly I did not want to hurt or offend anyone. But ultimately I thought it was important for the story I was trying to tell and people of all races seemed to like the book. I think context is important. But even without context, as a free speech absolutist, I think people should be allowed to say what they want. There used to be an argument that went around that the way to combat negative speech was with more speech, but that doesn’t seem to be the case today. As former Supreme Court Justice Louis Brandeis said, “Fear of serious injury cannot alone justify suppression of free speech and assembly.”

And, of course, publishers have the right to publish what they want. But limiting things doesn’t change much. It just goes underground.

The Tribune article says, “More recently, author Veronica Roth - of ‘Divergent’ fame - came under fire for her new novel, ‘Carve the Mark.’ In addition to being called racist, the book was criticized for its portrayal of chronic pain in its main character.” So now we have to worry about how we portray people with chronic pain. Again, where does it end?

I’ve dealt with chronic pain. Should I be offended every time someone says something about those things that I don’t like. Get over it, as the Eagles say in their eponymous song. The piece also talks about writers hiring people to vet their stories for various things, in one case transgender issues. If it’s part of one’s research I don’t have a problem with that. Or if it’s to make something more authentic. But if it’s to censor a writer or sanitize or change the writer’s voice, that’s another story.

There’s also talk about a database of readers who will go over your story to look for various issues. But again, who’s to say what issues offend what people? Do you need a reader for this issue and another for that? If we try to please everyone we end up pleasing no one and having a book of nearly blank or redacted pages. Or if not literally that then a book that might have some of its heart gutted.

That’s not to say we shouldn’t strive for authenticity but I think this kind of thing often goes beyond that. When we put out “sanitized” versions of Huck Finn or banning books like Alice Walker’s The Color Purple, which has also been banned and of which Wikipedia says, “Commonly cited justifications for banning the book include sexual explicitness, explicit language, violence, and homosexuality.”


The Wall Street Journal also talks about this issue, saying in part, “One such firm, Writing in the Margins, says that it will review ‘a manuscript for internalized bias and negatively charged language,’ helping to ensure that an author writing ‘outside of their own culture and experience” doesn’t accidentally say something hurtful.’ I’m not saying one should be hurtful, but I am saying one should write what they want to write. And if taken to the ultimate extreme then we would only be “allowed” to write about our own little group. And that would make our writing much poorer.

I’m not trying to hurt anyone. But I do believe in free speech, even if it is sometimes hurtful.

We should think about the consequences of not allowing writers to write about certain things, or things outside of their experience. Think of the many great books that wouldn’t have been written, think of your own work that would have to be trashed because you aren’t “qualified” to write about it. There are many things in the world that hurt and offend and that aren’t fair. And let’s remember what Justice Brandeis said.

In closing one more quote from the Journal article: “Even the Bard could have benefited. Back when Shakespeare was writing ‘Macbeth,’ it was still OK to use phrases like, ‘It is a tale told by an idiot, full of sound and fury, signifying nothing.’ But that is no longer so. The word ‘idiot’ is now considered cruelly judgmental, demeaning those who, through no fault of their own, are idiots. A sensitivity reader could propose something less abusive, such as, ‘It is a tale told by a well-meaning screw-up, signifying very little but still signifying something. I mean, the poor little ding-dong was trying.’”

***
     In conclusion:

So there you have it, three arguments for freedom of speech.


~.~.~

I’m thrilled – I’m Doubly Thrilled – to announce that my short story “Windward,” from the anthology Coast to Coast: Private Eyes fromSea to Shining Sea (edited by Andrew McAleer and me) is nominated for a Best Short Story Shamus Award – and that the anthology as a whole is nominated for a Best Anthology Anthony Award. Thank you to everyone involved!



~.~.~

My Shamus Award-Winning novel White Heat was re-released on May 21st by Down & Out Books. It’s available now on Amazon.

Publishers Weekly calls White Heat a "...taut crime yarn."



Please join me on Facebook: www.facebook.com/paul.d.marks and check out my website www.PaulDMarks.com



11 April 2018

The Hillerman Prize


The past ten years I've been a reader for the Hillerman Prize. (They in fact call it a 'judge,' but that inflates my influence or importance.) The contest is for the best first mystery in a Western setting, in the spirit of the late Tony Hillerman, and what it comes down to is reading up to half a dozen manuscript submissions. Each year's winner gets a book contract with St. Martin's. It's a blind test, because the authors are anonymous at the time I see the manuscripts.  

I think the process is pretty fair. There are obviously quite a few of us, spread out across the mystery community, writers, readers, and editors, and I don't imagine any of us have a particular axe to grind. I might prefer hard-boiled to cozy, myself, but if it'd good, it doesn't matter. Tie goes to the runner. You have a responsibility to give good weight.

Having said that, there's the Yes, But factor. Basically, you're a gatekeeper. You're triaging the slush pile. It's the inside of the transom. You want to know why those interns at publishing houses were ready to slit their wrists, back in the day? Now you know. Now, on the other hand, no such job exists. The big trades don't accept unsolicited. Agented only. Which makes agents the gatekeepers, and they don't accept unsolicited, you have to pitch. Which means the Hillerman's a throwback.

You see where this is going. Think about your own stuff that got turned down, even by a sympathetic editor. After a certain amount of heartbreak, you begin to harden your heart, but let's be honest, you always take it personally, because it's personal. How not? This is something you made out of whole cloth. You bled on it, laid awake nights, washed it in your own tears. And some oblivious bozo sends it down the slop chute with a dismissive comment or two.

So, yes. It's a stacked deck. It does none of us any credit to claim otherwise. Then again, to be utterly brutal about it, you think what's being published is crap? You ought to look at what doesn't make the cut. Some of it's just numbingly bad. As if these people had never picked up a mystery in their lives, or paid much attention. You give in to terminal aggravation, sad to say.

A very well-regarded agent once explained to me that editors read for rejection, meaning they wait for the first stumble, and spike the book. It's an unforgiving process. Maybe we all make the same rookie mistakes, and learn by doing, but surely by now, with all the practical advice available - Larry Block, Stephen King, David Morrell, Anne Lamott, just off the top of my head - is the learning curve really that steep? The fifty-page flashback. The serial killer first-person prologue. The indecipherable clue, held up to a mirror or over a candle flame, and blindingly obvious to Aunt Hezekiah, who does acrostics, or the insufferably precocious sixth-grade computer savant. Not that you can't get away with devices like these, but it takes a practiced hand, and cute wears out its welcome in a hurry. Tonstant Weader Fwows Up.

You want to respect the work. You know how much work it is. That first year, I read all six manuscripts front to back, and it was a real effort, because two of them were terrible, but I thought I owed it. Two of them were marginal. One of them was better than okay, and one of them was really good. I strongly recommended a second read for the two I liked.

In subsequent years, I'm loath to admit, I've had less patience. It's not something you really want to cop to, but the plain fact is, if it's a shitty book, you can tell pretty quick. Once or twice I haven't even lasted thirty pages, and that only because I felt obligated to go further than page two, knowing from the outset it was road kill.

On the upside, out of some sixty-odd books, I've found at least one to like every year, or something to like, a solid lead character, the evocation of place.  I've never picked a winner. I've picked a couple I thought might go the distance, but not, in the end. I hope they're heard from, down the road. I know of one guy who submitted, and didn't actually win, and got a three-book contract out of it. 

If there's a lesson in this, it's humility. Good, bad, or indifferent, these people laced on their sneakers, and came out ready to play. You gotta keep faith with them.



07 April 2018

Options and Preferences



by John M. Floyd



Some quick background, here: Two weeks ago today, my wife and I drove down to Gulfport, Mississippi, where I'd been invited to speak to a meeting of the Gulf Coast Writers Association. The crowd included folks who'd written novels, memoirs, short stories, poetry, and songs (one of the attendees, Patti Ryan, wrote "Looking for Love in All the Wrong Places"), and more than an hour of our allotted time was spent, as I'd hoped it would be, in a question/answer session. It was a gracious and enthusiastic group, and I had a great time. Afterward Carolyn and I looked for seafood in all the right places and then headed back home.

Why tell you about all that? Well, some of the things we talked about in the Q&A that day made me start thinking about certain issues that always seem to come up when writers get together. Here are half a dozen of those:


1. Question: Should I outline, or not?

Answer: Do whichever makes you comfortable. Outlining (a.k.a. in-depth pre-thinking) can provide a structure and a sense of security that can be helpful and time-saving when the actual writing starts--even if the writer chooses later to change direction. On the other hand, some writers feel that planning too many things out beforehand would stifle their creativity and make the process boring. To me, outlining or not is like squeezing the toothpaste from the bottom of the tube or from the top, or always being early for meetings or always being late, or unrolling the toilet paper from over or from under. I think it all depends on the way our minds are wired.

My preference: Outlining.


2. Question: Should I self-publish or seek a traditional publisher?

Answer: There are advantages and disadvantages to both. Self-publishing allows the writer to keep everything he/she earns from the sale of his stories/novels, but it also means handling and financing all aspects of the project: cover design, layout, production, marketing, publicity, distribution, storage, and a dozen other tasks. Taking the traditional approach means the writer earns a much smaller piece of the pie, but is responsible only for the writing (and, to a smaller degree, marketing and promoting). Self-pubbing can also allow the author to publish sooner, and on his/her own schedule.

My preference: The traditional route.


3. Question: Should I use first-person POV or third?

Answer: It depends on the story. First person is a more intimate but also a more limited viewpoint; the writer can get "closer" to the reader (I did this, I did that) but a story told in first person can't reveal anything to the reader that the POV character doesn't see or otherwise experience firsthand. Third person creates more distance between the writer and reader, but it's less restrictive. If the story or novel needs a large scope, third person can allow the reader to know things that the character(s) don't, which can help generate suspense. I've heard that whodunits are usually told in first person because the hero (detective?) needs to find things out at the same time the reader does, while thrillers are usually third person because the reader sometimes needs to know things before the hero does (Don't go around that corner; they're waiting for you there!).

My preference: Third person. But I like both.


4. Question: Should I use past tense or present?

Answer: Again, there's no right or wrong answer. Suit yourself. Past tense is the traditional, safe, once-upon-a-time way to tell a story, while present tense can create a sense of immediacy (it's happening NOW) that some writers feel is more interesting. It seems that female writers and literary fiction tend to use present tense more than male writers and genre fiction, but I could be wrong about that. I've also heard that present tense can be distracting and false-sounding to some readers, although it doesn't bother me. I think I've gotten used to it.

My preference (for my own stories): Past tense.


5. Question: Should I submit my work simultaneously or one-at-a-time?

Answer: How cautious are you? Simultaneous subs, especially of short stories, can be a little risky. If it backfires, and two markets want the same story, that can damage a relationship with an editor or publisher--especially if the guidelines say "no simultaneous submissions." On the other hand, submitting simultaneously can certainly help you get published sooner, considering the extremely long response times of some publications. Editors would obviously rather have an exclusive look at your submission. This can be a tough decision for the writer.

My preference: One-at-a-time.


6. Question: Should I edit as I go, or finish my draft and then edit?

Answer: There are pluses and minuses to both approaches. If you do edit as you go, and try to make every page as perfect as it can be before you go on to the next, you might not have to do much rewriting later--but you run the risk of having to do double work if your story takes a different direction and forces you to go back and change things you've already polished. Also, if you choose to wait until you finish a rough draft before going back and editing, that can give you a real sense of satisfaction--Hey, I've already got the story down on paper!--but you'll then of course have a LOT of editing to do. I sometimes think outliners are more apt to go ahead and finish the draft first before editing anything, and that pantsers are more likely to edit as they go. But I could be wrong about that (I'm wrong about many things).

My preference: Write the draft in one swoop (whether it's 100 words or 10,000 words), and only then worry about editing.

One question that never seems to come up is this: Should I write a literary story or a genre story? I think the reason it's rarely discussed is that most writers know already which kind of fiction they want to write, because they know what kind of fiction they most enjoy reading. I'm just odd enough to have done some of both, but (because mystery is my first love) I've written a lot more genre stories than literary. Also, as one genre writer said, I'm not smart enough to write a story that's hard to read.


What are your takes, on these issues? Are you an outliner? Do you prefer self-publishing over the hassle of finding a good "business partner"? Do you prefer past tense or present? First-person or third? Do you send your work out to more than one market at the same time? Do you edit as you go? What are some of the other do-or-don't-do questions you get asked, at signings or speaking events?

Vive la difference.



25 March 2017

Advances and Royalties and Agents, oh my! A Primer on Traditional Publishing


(Bad Girl, who is being especially good today)

Many here know I teach Crafting a Novel at Sheridan College in Toronto.  In weeks 13 and 14 of the course, we talk about the business of publishing.  I’ve prepared the following primer on traditional publishing to bring new authors up to speed on the basics, and thought it might be of interest to readers here.  (Insert caveat here: this is a general primer. Your deal or experience may be different.)

Advance:

…is just that.  It is an advance against the royalties the publisher expects you to earn.

If your book cover price is $10, and your royalties are 10%, then you can expect to make $1 per book sold at that cover price.  (Often, your publisher may sell for less when in bulk. And when that happens, you make 10% of the amount the book sold for, so a lot less.)

So…if you receive an advance of $5000 (which would be considered a nice advance in Canada from a traditional publisher) then you would have to sell 5001 books before you would start seeing royalties.  (At least.  It may be more like 7500, if they’ve sold some of your books below cover.)
In Canada, royalties are supposed to be distributed quarterly, according to standards set by TWUC (The Writers’ Union of Canada).  But this standard is not law; often, publishers ignore these guidelines and pay royalties semi-annually. 

Royalty Example:  Melodie sells 1200 copies of Rowena Through the Wall from Oct. 2015 to Dec. 2015.  She has already ‘sold through’ her advance in previous quarters (see below for an explanation of sell through.) The royalties on these sales will appear on the March 15 royalty statement.  So in fact, for a book sold Oct. 1, she won’t see her $1.50 until March 15, nearly 6 months later.  And that’s with the best kind of publisher.

Sell Through:

This is the term to describe if you have ‘made up’ your advance.  If, in the top example (advance of $5000,) your book has sold 5001 copies, you have ‘sold through’ your advance.

This is a key event in the life of your book, and a critical thing for your book to achieve.  If your book doesn’t sell through, then you are unlikely to get a new book contract from that publisher.

You can see why a large advance comes with stress.  The smaller your advance, the easier it is to sell through. 

(Even if you don’t sell through, you keep the full amount of the advance.)

Agents:

An agent handles the business side of your writing (contracts, etc.)  Agents typically take 15% of your income. 

So, if you got an advance of $1000 (a not unusual advance for a first book in Canada) an agent would take $150 of your advance.  Now you can see why it is so hard to get an agent.  They don’t want $150 for all their work – they want $1500 or more!  So until you are getting advances of $10,000, it is hard to get an agent.

Why you would want an agent:

Agents get you in the door at the big 5 publishing houses.  Most of the big publishers will only take query letters from agents.  If you are a published author already with a house, the main reason you would want an agent is to ‘trade up.’  i.e. – move from a smaller publisher to Penguin. 

Time from sale to bookstore with a traditional publisher:   
Usually 12 months to 18 months.  15 months is typical.

Deadlines: 

Miss your deadline with a traditional publisher, and you are toast.  This means deadlines for getting back on publisher edits too.  Production time in factories is booked long in advance.  If your book isn’t ready to go on the line in its slotted time, then your publisher loses money.  Say goodbye to your next sale.

Print on demand publishers: 

Some smaller traditional publishers have let go of production runs and are now using print on demand technology via Createspace.  Usually this means shorter time from sale to bookstore.  (i.e. a book sold to a publisher in March might be for sale by June.)

How bookstores work:

Bookstores typically buy books from the publisher or distributor at 60% of cover.  So the bookstore makes 40% (less shipping costs).  Usually the shipping costs are born by the retailer, but sometimes publishers will have specials.

BUT – if a book doesn’t sell, the retailer can rip off the cover, send the cover back to the publisher and get a full refund for the book.  The coverless books are then destroyed.  (Yes, it’s appalling.  It all has to do with shipping costs.  Not worth it to ship books back.)

Problem – this doesn’t work with print on demand books.  You can’t return anything to Createspace.  So retailers are reluctant to stock books that are not from traditional publishers using the traditional print-run method, because they can't return books that don't sell.

How long is your book on a shelf:

In a store like Chapters (the Canadian big-box equivalent of Barnes & Noble), if your book doesn’t sell in 45 days, they usually remove it.  Gone forever from the shelves, unless you become a NYT bestseller in the future, and they bring back your backlist.  Yes, this is unbelievably short.  It used to be 6 months.  The book business is brutal. 

I think the third word in that last line is the key.  The book business is a business.  It’s there to make a profit for shareholders.  We are in love with our products, so we find that hard to face.  I saw a study that said approximately 40% of writers are manic-depressive.

The rest of us just drink.

Melodie Campbell does her drinking in the Toronto area, where she writes funny books about a crime family.  Is it any wonder?  www.melodiecampbell.com

31 January 2017

Editing from Sea to Shining Sea


Anton Graff [Public domain], via Wikimedia Commons
Coast to Coast: Private Eyes from Sea to Shining Sea, an anthology of private eye stories (bet you couldn’t figure that out from the title) that I co-edited with Andy McAleer was released yesterday. And while I think it’s a great book with a terrific variety of writers and PI stories—and I hope you’ll all pick up a copy—that’s not exactly what I’m going to talk about here. But it is the jumping off point. And while this might be a little on the BSP side, it’s really meant to talk about the editing process for an anthology.

This is the second volume in the Coast to Coast series, so my second at bat wearing the editor’s green eyeshade.

The process is interesting, at least to me. Maybe once I’ve edited twenty books the novelty will have worn off. But right now everything about it is new and exciting. One of the most unusual aspects of the Coast to Coast editing process is that Andy and I have worked together on two volumes now, and we’ve been friends for many years, and yet we’ve never met in person. We’ve done all of our editing via email, snail mail, phone, etc… So I thought it might be fun to include Andy in this blog and get some of his thoughts on the editing process.

The first step in the process is coming up with a subject or theme for the book. The first volume was Coast to Coast: Murder from Sea to Shining Sea, which is pretty much what the title says, murders across the country, from coast to coast.

Private Eyes is the topic for the second volume. And we’re currently thinking up something for the third, though I think we know what it’s going to be….

Next you have to figure out who would be right for the topic. And in our case, since one of the themes is “coast to coast” we have to try to find people from across the country who would be good for that topic and who could set their stories dotted across the map. So even though there might be ten people in L.A. who would be great for the subject matter, we can’t use them all. And the absolute hardest part of the process for me is not being able to use all the great writers out there and having to whittle it down. I don’t want to hurt anyone’s feelings and don’t feel bad if you haven’t been asked. There’s a lot of different criteria that goes into choosing authors and one of them with these volumes in particular is trying to get people from various parts of the country, that coast to coast thing you know. Still it pains me when I can’t ask certain people or when people ask me if they can be in it, but for one reason or another we have to say no.

Since these volumes are not done via an open submissions process, we ask people to contribute. Some say yes, others have other commitments. And you have to try again—until you get the right mix—which is fine because there’s a lot of great writers out there. But with our series, as I said, we have the added dimension of having to be spread out from coast to coast so that does make it a little more difficult. But eventually you get your batting lineup. One major hurdle crossed.

Andy McAleer
According to Andy the hardest part of editing was: “…the fear of rejection from authors. I set my heights rather high for the authors I wanted. I wanted authors who knew the PI genre backwards and forwards and knew how to use that knowledge to tell a great story. Everyone I asked very generously agreed to contribute a story. Then I’m like, what was I worried about!”

While waiting for the stories to come in and since we’re both writers as well as editors, Andy and I are working on our own stories for the volume. We’re also in touch with the publisher and his people about cover art, contracts, and all the various other minutia that goes into getting it all together.

Andy said this about his experience writing his story for the anthology: “It was very difficult for me. In this case my story ‘King’s Quarter’ was the first piece of fiction I’d written since I’d returned home from Afghanistan three years prior. I just couldn’t create. So I boxed myself in by making promises I had to keep, having little faith I could make it happen. But like all the other contributors I made a promise to do something and to do it on time. I wasn't about to let my partners in crime—especially Paul—down. This forced me to write and complete what I started.”

As the deadline approaches the stories start to come in and we have to set about reading them. Usually a quick-ish first read just to get the gist and make sure most of the nuts and bolts are in place. Then deeper reads. And as the deadline for getting the stories in gets closer and some still haven’t come in you start panicking. So you begin to nudge people. On one of the volumes one person had to drop out, but we had enough stories to cover.

As Andy says, “Paul and I were committed to getting the manuscript into the hands of our publisher, Down & Out Books, on their schedule not ours. We already knew we had professional authors working with us, so we knew we were going to get great stories in manuscript form—and get them on time!”

Then the editing process begins in earnest, assisted by my wife Amy, who is a pretty darn good editor. As a writer, I know I don’t like it when editors change my words or voice or other things in too big a way. Or when they get captious on me. Or, when they’ve heard some “rule” from on high and now everything/everyone has to follow that rule. One of the reasons I wanted to move out of screenwriting was to have less chefs spoiling the stew, so to speak. So I have a lot of sympathy and empathy for authors and their words. And I hate to change those words ’cause I know how much I hate to be changed. I want to keep the authors’ voices and visions intact. I think that’s important. I will suggest changes if I see problems. I just don’t want to stomp on the voice of the author. And Down & Out was great in respecting our request to be able to do that.

Andy’s best advice for would-be editors: “PLAN. Respect the authors’ and publisher’s time. Paul and I were good about having a definitive game plan before we approached Down & Out with the idea of a second volume of Coast to Coast. We made sure we had realistic deadlines for the contributors and hoped they would find Coast to Coast a worthy project. After the publisher found this acceptable we approached the authors and they seemed okay with the specs. We also created story guidelines so the authors would not have to guess what we wanted. Word limit, what locations in the country were available since we didn’t want multiple stories from the same city—and of course, a private eye had to be the central figure. Last advice, once you have the authors aboard—if they’re professionals—just leave ’em alone. They’ll get the job done.”

Moi
After we do our edit, it goes to the publisher for their edits. Then back to us. And sometimes the publisher wants changes and we try to work with them so everyone is happy. Or we or they will question some colloquialism or other thing and we’ll have to go back to the author to make sure it’s what they want to say. Eventually, the editing gets done. Then it goes back to the publisher for the final touches, putting it all together, marketing and all that good stuff until release day. And after that it’s nothing but glory, right? Right… Awards, fame, riches, groupies. Ah, the glamorous life of the writer.

Andy summed up what he liked most about working on this anthology: “The stories cover so many interesting areas of the country, so I know I had a lot of fun learning about local customs and local word usage. That’s the great thing about crime fiction—you have fun while learning. Seeing the finished project. Something that represents eighteen months of work—satisfying—but best of all is seeing your fellow authors in print, knowing that they created something original for this volume with the intent of pleasing their readers.”

And then it’s on to the next volume before we even have time to hit the Left Bank for a quick absinthe and rest on our laurels.

###

Coast to Coast: Private Eyes from Sea to Shining Sea is available at Amazon.com and Down & Out Books.


09 November 2016

Old Mortality


I don't imagine Sir Walter Scott is much read these days. Back in high school, for some of us, IVANHOE was on the reading list, maybe QUENTIN DURWARD or THE TALISMAN. All three of them were made into pretty successful movies, in the 1950's - romantic swashbucklers, not particularly credible, I admit, but incredibly rousing.  

His reputation now perhaps in disrepair, Scott in his lifetime was quite possibly the most widely read novelist in English, and maybe in translation. He's the first brand-name author, at least in trade publishing as we know it. He falls somewhere between Shakespeare and Dickens. not just chronologically, but in how he inhabited the popular imagination. If you look at expressions that have entered out common vocabulary, the Bible of course comes first, with Shakespeare a close second, then Dickens, and then Scott, you might be surprised to realize. The rest of us are back in the pack. Shakespeare, Dickens, and Scott. They're the most-quoted writers in the English language, although more than half the time, nobody's consciously quoting them. Something rotten in the state of Denmark. The best of times, the worst of times. Every dog has his day. Recognize the source? A lot of us wouldn't. They've become commonplaces, There's an interesting transition with the generic. Years ago, Xerox fought bitterly against their name being used as a synonym for copying - "let's Xerox it" - and Rollerblades has done it too, more recently, calling it trademark infringement. Fridgidaire once tried the same thing. Hard to see Dickens complaining about being Uriah Heep'd - it gave him legs.

Shakespeare and Dickens both set out, from the starting blocks, to be rich and famous. Neither of them came from privileged backgrounds, and their ticket to stardom was their skill as writers. Scott had more advantages. He was well-educated, and read for the law. Writing was at first an avocation, not a career. And neither was he drawn to commercial genres. He was fascinated by the Borders, the bloody history, the clan feuds and the religious wars, the Covenanter Rebellion and, later, the doomed Stuarts. His first book was a collection of Border ballads. He'd met Robert Burns when he was fifteen, and it had decided him on being a poet.

Let's be plain about this. Poetry was a gentlemen's profession. It was literature. In the early 1800's, the novel was below the salt. They were written for women, and not to be taken seriously - some obvious irony, here. Scott launched the novel in a new direction. The first of his historicals, WAVERLY, was published in 1814, and it took off like a rocket. I don't think Scott anticipated its success. He wanted to popularize the Jacobite legend, and maybe at the same time, bring it down to earth, make it accessible but show it for the folly it was.

Scott tapped into a hungry audience. They were waiting for it. He
was the missing piece, and he hit the market at exactly the right time, although he hadn't calculated for it. The early books were simply gobbled up.  Of those novels, my own opinion, the best is OLD MORTALITY, which has a political and moral complexity Scott never pulled off again. Yeah, the hero's kind of an insipid boob, but the heavies are jaw-dropping, the Royalist general Claverhouse and the Presbyterian assassin Burley. Think, perhaps, of the IRA Provos, or Islamic fanatics. OLD MORTALITY is deep in those dark woods.  

Scott didn't trade on his celebrity. It was an open secret in Edinburgh literary circles who the so-called Author of Waverly was, but his name never appeared on the title pages of his novels. A quaint convention? Maybe. He put his name to THE LADY OF THE LAKE, which sold like hotcakes, but it was of course epic poetry.

And then the inevitable happens. Scott's success catches up with him. It isn't hubris, or over-reaching, but his publisher, James Ballantyne, goes down. Scott has been a silent partner in the business for years, and his books have supported Ballantyne's bad business decisions. Scott could have thrown them over the side, but he's way too honorable for that. They declare bankruptcy, Scott writes them out of debt, and it kills him, at 61.

This is an over-simplified version of a complicated story. I admire the fact that Scott took responsibility. It speaks to the man. but the later stuff isn't that good, with the exception of ST. RONAN'S WELL, which is patently playing to the romance market, Austen and Bronte, and Scott doesn't shy away from admitting it. 


Seriously, can you envision anybody doing this, in the present predatory publishing climate? I think it's astonishing. The guy's loyal to an old friend, who's been a fool, but not devious. The guy believes that his good name, and his legacy, is more valuable than immediate profit. The guy wants to finish an enormously ambitious building project, Abbotsford, but he won't mortgage his reputation. In other words, Scott's willing to break his ass, and risk his physical health, to make good on his debt to history. I'm not at all sure we could meet that bar.  


Old Mortality


I don't imagine Sir Walter Scott is much read these days. Back in high school, for some of us, IVANHOE was on the reading list, maybe QUENTIN DURWARD or THE TALISMAN. All three of them were made into pretty successful movies, in the 1950's - romantic swashbucklers, not particularly credible, I admit, but incredibly rousing.  


His reputation now perhaps in disrepair, Scott in his lifetime was quite possibly the most widely read novelist in English, and maybe in translation. He's the first brand-name author, at least in trade publishing as we know it. He falls somewhere between Shakespeare and Dickens. not just chronologically, but in how he inhabited the popular imagination. If you look at expressions that have entered out common vocabulary, the Bible of course comes first, with Shakespeare a close second, then Dickens, and then Scott, you might be surprised to realize. The rest of us are back in the pack. Shakespeare, Dickens, and Scott. They're the most-quoted writers in the English language, although more than half the time, nobody's consciously quoting them. Something rotten in the state of Denmark. The best of times, the worst of times. Every dog has his day. Recognize the source? A lot of us wouldn't. They've become commonplaces, There's an interesting transition with the generic. Years ago, Xerox fought bitterly against their name being used as a synonym for copying - "let's Xerox it" - and Rollerblades has done it too, more recently, calling it trademark infringement. Fridgidaire once tried the same thing. Hard to see Dickens complaining about being Uriah Heep'd - it gave him legs.

Shakespeare and Dickens both set out, from the starting blocks, to be rich and famous. Neither of them came from privileged backgrounds, and their ticket to stardom was their skill as writers. Scott had more advantages. He was well-educated, and read for the law. Writing was at first an avocation, not a career. And neither was he drawn to commercial genres. He was fascinated by the Borders, the bloody history, the clan feuds and the religious wars, the Covenanter Rebellion and, later, the doomed Stuarts. His first book was a collection of Border ballads. He'd met Robert Burns when he was fifteen, and it had decided him on being a poet.

Let's be plain about this. Poetry was a gentlemen's profession. It was literature. In the early 1800's, the novel was below the salt. They were written for women, and not to be taken seriously - some obvious irony, here. Scott launched the novel in a new direction. The first of his historicals, WAVERLY, was published in 1814, and it took off like a rocket. I don't think Scott anticipated its success. He wanted to popularize the Jacobite legend, and maybe at the same time, bring it down to earth, make it accessible but show it for the folly it was.

Scott tapped into a hungry audience. They were waiting for it. He
was the missing piece, and he hit the market at exactly the right time, although he hadn't calculated for it. The early books were simply gobbled up.  Of those novels, my own opinion, the best is OLD MORTALITY, which has a political and moral complexity Scott never pulled off again. Yeah, the hero's kind of an insipid boob, but the heavies are jaw-dropping, the Royalist general Claverhouse and the Presbyterian assassin Burley. Think, perhaps, of the IRA Provos, or Islamic fanatics. OLD MORTALITY is deep in those dark woods.  

Scott didn't trade on his celebrity. It was an open secret in Edinburgh literary circles who the so-called Author of Waverly was, but his name never appeared on the title pages of his novels. A quaint convention? Maybe. He put his name to THE LADY OF THE LAKE, which sold like hotcakes, but it was of course epic poetry.

And then the inevitable happens. Scott's success catches up with him. It isn't hubris, or over-reaching, but his publisher, James Ballantyne, goes down. Scott has been a silent partner in the business for years, and his books have supported Ballantyne's bad business decisions. Scott could have thrown them over the side, but he's way too honorable for that. They declare bankruptcy, Scott writes them out of debt, and it kills him, at 61.

This is an over-simplified version of a complicated story. I admire the fact that Scott took responsibility. It speaks to the man. but the later stuff isn't that good, with the exception of ST. RONAN'S WELL, which is patently playing to the romance market, Austen and Bronte, and Scott doesn't shy away from admitting it. 


Seriously, can you envision anybody doing this, in the present predatory publishing climate? I think it's astonishing. The guy's loyal to an old friend, who's been a fool, but not devious. The guy believes that his good name, and his legacy, is more valuable than immediate profit. The guy wants to finish an enormously ambitious building project, Abbotsford, but he won't mortgage his reputation. In other words, Scott's willing to break his ass, and risk his physical health, to make good on his debt to history. I'm not at all sure we could meet that bar.  


14 August 2016

Pricing Your Book


by Leigh Lundin

Shareware and Bookware

You’ve heard or tried or even purchased shareware, programs that independent or amateur developers offer to try before you buy. Prices vary wildly, from a dollar or two on up, sometimes way up. An acquaintance who wrote an application complained he wasn’t making money from his shareware program. Setting aside that no one gets rich writing shareware, he was asked why he charged $45.

“Because it’s worth it,” he said. “I deserve to get $45. If I charge less, it will take longer to make money. Besides, Macrosoft Blotto costs $49 and I undercut them.”

Face Palm

For the hundredth time, I lamented that we aren’t educated in economics. To be sure, it’s not an exciting subject, but it’s essential to living in a modern age. Just as judges should have law degrees, politicians should be required to pass an economics exam. Without an understanding of economics, their decisions about budgets and taxes, fiscal and monetary policy are nothing but guesswork.

Unlike some of our shareware friends, merchants in the Apple and Android stores price much more sensibly, usually charging no more than a dollar or two. Why is charging $1 better than charging $45?

Because the guy with a $1 program is likely to sell thousands, perhaps tens of thousands or more, while the fellow with a $40 application will sell only a few. The lower the price, the more an item will sell.

book sales based on price
price sold made
$9 1 $09
$8 2 $16
$7 4 $28
$6 6 $36
$5 10 $50
$4 15 $60
$3 21 $63
$2 32 $64
$1 72 $72
Making Book

Let’s turn our attention to publishing, particularly ebooks since we won’t have to factor in printing costs. You write a brilliant 200 000 word opus, Gone with the Wind in the Willows. Sadly, traditional publishers, those dastardly gatekeepers, don’t appreciate your Cinderella superheroine and the Trotskyite plot in an 1880s Wild West space setting.

Curse those professionals! What can you do? You publish electronically. And because it’s that good, you price it at $9. Your dismayed financial advisor asks how you arrived at that price. Obviously yours has many pages and $9 seems a lot less than $10, which all the really, really good books cost.

So you go to market and sell… exactly one.

After thanking mom, you wonder what went wrong? Disgusted, you slash a dollar off the price now set at $8. You check back the next month in case one or two sold. And… two it is. You thank your sisters and price the damn thing at $5.

That month, you sell ten for a total of $50. Not great, but better than previous months. Still, you made more money selling those velvet Star Wars paintings at roadside rest stops.

units sold as a function of price
Reality Bites

Realization dawns that a Lamborghini will remain out of reach a while longer. Obviously your financial advisor was right about overpricing, but maybe you can still make a little beer money, the cheap stuff, nothing imported.

In disgust, you price your novel at $1. Looking at the numbers sold in previous months, you should sell a lot if you slash the price to just one American greenback, one Canadian loonie, one New Zealand kiwi, one aussie, one euro, one quid… You don’t care anymore. At a dollar a copy, you won’t see a profit until next Tisha B’Av.

Weeks later, you glumly look into the ebook site and a funny thing has happened. Your sales report says your book sold 72 copies. Wow, that’s great. You’ll never grow rich, but you’re excelling and you just finished your second book, Salomé versus Godzilla. If you can get a hundred novels on-line, you might be able to retire from the garden gnome insurance industry you’ve been slaving in.

You become curious about pricing models and wonder what sales might be at different price points. In the following months, you methodically adjust the price and graph the results. You discover that the lower the price, the more money you make.

You’re no John Floyd, but you write hundreds of stories, giving you an opportunity to test market price sensitivity. You carefully map price versus sales of your latest works. In the process, you learn a few surprises. Ninety-nine times out of a hundred and one, the lower the price, the more you make. Except…

units sold increased but revenue dropped
price sold made
$9 1 $09
$8 2 $16
$7 4 $28
$6 6 $36
$5 10 $50
$4 15 $60
$3 21 $63
$2 32 $64
$1 60 $60
Thrown Curve

For the initial eight months of Conan the Badass, sales figures match those of the first. Although projections suggest month nine should return sales of $70-75, that doesn’t happen although the graph still looks positive. For month nine, sales nearly doubled, but you made only $60. What happened?

You need a different graph, one that reflects not just sales, but revenue, the total dollar amount taken in each month.

You’ve learned lowering the price increased demand, increased it so much that customers started buying. To recap, in your first month, you sold one copy at $9 for a total of $9. The second month, you sold 2 at $8 each and made $16. When you lowered the price to $5, you made $50.

But your fickle customers didn’t meet expectations when prices hit the $1 mark. Although consumers bought fewer copies at $2, you made more money. Most interesting, you’ve discovered this without doing any math. Sure, a market professional could derive a y-intercept equation, but you don’t need it. All you require are revenue numbers and a sheet of graph paper.

lowering price increases sales, but…
Sweet Spots

Economics textbooks usually graph in nice, straight lines, but occasionally consumers behave in less predictable ways. This can happen with fads and booms, anti-cyclical products, and a concept called inelasticity.

Coffee tends to be inelastic… consumers will pay almost any price. A parent with a baby must buy milk and diapers; they have no choice. Once identified, patterns can be mathematically followed and foreseen.

Occasionally luxury goods prove inelastic. Packard was a premier motorcar favored by the very rich and desired by ordinary hoi polloi. When Packard priced an automobile like a Chevrolet, sales collapsed. The company had inadvertently devalued their brand. Once anyone could own one, nobody wanted one.

Your model might turn out to be a flat line or inelastic. That can happen in two ways. The bad way is that not even your mom buys your brilliant biography, the one titled Karl, the Sixth Marx Brother. The good way is that your Harry Potter and the 50 Shades of Godawful Grey flies off the shelf no matter how much you charge. One can always hope.

Soft Spots

Contrarily, the volatile nature of fads makes trends difficult to anticipate. In the latter 1990s, Ty Warner’s Beanie Babies mania became an incredible craze, retailing in limited editions for $5 and reselling as much as $5000 on-line with a few going for six figures. At one time Beanie Babies comprised 10% of eBay sales. Like other fads, the bubble burst. Ty Inc. no longer lists Beanie Babies among their toys. Most Beanie collections now sell in bulk for 50¢ apiece.

Some products can be labeled anti-cyclical. The Great Depression brought about textbook examples of movie attendance, ice cream, and women’s hosiery. Grand movie palaces were built and, for the price of a nickel, gave people sanctuary for a few hours and a chance to forget their troubles. A three-penny sundae might be the highlight of a dreadful day standing in unemployment lines. At a time when many things were going wrong, silk hose could make a woman feel more positive about herself. In a down market, sales of these products rose.

revenue as a function of price…
sometimes things go wrong
Meanwhile…

In setting your price point, plotting units sold (books in our case) versus price tells only part of the story. The real key is plotting revenue (price x units) against price. Consider the graph above and then this one.

According to the trend line, the book should have sold 70 or 75 copies, but thanks to quirks of buyers or a softening of the market, the audience didn’t behave as expected.

If you meticulously plotted your sales revenue on a graph, you see the ideal price point isn’t $1, but $2. This isn’t typical, but public tastes and trends can develop quirks. A popular author might publish novels in her mainstream series at $2 a copy and her lesser offshoots and novellas at $1 each. In this case, pricing aids in ‘product differentiation’, helping the customer distinguish merchandise.

The Bottom Line

Your mileage may vary. Generally, the lower the price, the more books you will sell and the more money you will likely make. Graphs help explain what happens behind the scenes. E-publishing provides a huge advantage in that your manufacturing costs are practically nil. If you’re going to take your novel to market, seize that advantage and give your book its best possible chance.

What is your experience?



“Until next Tisha B’Av” (pronounced “tish-above”) is an expression meaning an indefinite time, like saying “second Tuesday of next week” or the “twelfth of Never”.