Showing posts with label prizes. Show all posts
Showing posts with label prizes. Show all posts

01 October 2018

Doing It Right


by Steve Liskow

Two weeks ago, I joined fourteen other authors at a fund-riser for the New Britain (CT) Public Library. I taught high school English in the town for thirty years and some of my former students showed up, one of them as a fellow author (see? I did something right). Another former student works at the library, and several of my books are set in central Connecticut, so I had some sales advantages.

I usually avoid events with more than five or six authors because we tend to cancel out each other's sales. Such affairs generally offer "exposure" (try paying your dentist with "exposure" and let me know how it works) instead of a fee, too. Selling books is always iffy, but this event gives the authors better odds.

Literary Libations occurs every other year, and the organizers host authors in various genres who have released a new book since the previous event. I only knew three of the other writers (including my former student) and only two others write mysteries. I was between a young poet (who had a great sense of humor and made out like Charlie Sheen) and a college professor with a new textbook. No competition there, right?

The organizers charge a hefty admission fee--in advance--because it is a fund-raiser (authors get in free and they even feed us). That large fee conditions people to spend money on new books. A local caterer offers everything from hors d'oeuvres to pasta to ice cream, and they have a cash bar. If you've never worked an event where alcohol flows, you won't believe how it can spike your sales.

This year, the librarian greeted me by asking, "Have you seen your gift basket?"

I had no idea what she was talking about, so she showed me the prize table.

Fifteen people assembled gift baskets as raffle prizes, and one couple liked my first novel Who Wrote the Book of Death? (set in New Britain, of course, and mentioning local landmarks) so much they gathered the various wines and snacks the book mentioned into one lavish gift. That floored me, and it got even better when I learned that same book was the topic of the library's book group the following week.

Guess what? I sold a lot of books (ate well, too). The picture shows Alderman Don Naples and his wife, who assembled the gift basket, along with Arnaldo Perez, the lucky winner. The seedy-looking guy on the right  autographed the book for him.

Within two days, the organizers sent me a thank-you note for appearing and asked for suggestions to make the next event even better. I told them I wished every event went as smoothly as this one had, and hoped they made as much money as their planning and hard work deserved. Then I suggested that the library discuss another one of my books in two years.

25 August 2015

Learning to Love the Element of Surprise


by Barb Goffman

When you read a novel, you'll often see an acknowledgments page on which the author thanks people who have helped in the creation of the book or in the author's career: friends, experts, librarians. Well, I'm here to say that we mystery writers have someone else to thank. Someone I've never seen thanked publicly before. So today, I give a hearty salute to ... cereal companies.
My current cereal has no prizes. Sob.

Since the mid-1900s, and particularly in the decade of my youth, the '70s, kids cereals often came with a prize buried deep in the box. I'd dutifully eat my cereal every morning, patiently waiting until the day I'd gotten far enough into the box that, joy oh joy, my new toy slid with my cereal into the bowl. What would it be? A fake tattoo? A small race car? A whistle? Whatever it was, I was eager to get it. And in the process of eagerly awaiting my prize each day, I was trained to be a mystery reader.

Think about it. Reading a mystery is just like anticipating the prize in the cereal box. Readers know a surprise is coming at the end, and they wait, happily turning pages, eager to uncover the bad guy or experience a big twist. Or both. Some readers try to figure out whodunit in advance, just as kids used to try to guess what the cereal prize would be. I was a big guesser, so it makes sense that I grew up to love mysteries, reading and writing them.

Googly eyes tattoo from a bandages box.
Of course there were all kinds of cereal eaters, just like there are all kinds of mystery readers. Some kids, like me, waited for the prize to tumble out of the box. We grew up to be readers who start on page one of a book and read until the end. But there were many kids who had no patience. They rammed their arms into each new cereal box, reaching around until they pulled the prize out. These kids grew up to read the last page of a book first.

Sometimes cereal boxes revealed right on them what the prize would be so you went into breakfast knowing what to expect, but not knowing when it would happen. When would the toy slide out of the box? Would it be as cool as you hoped? The kids who liked knowing the prize in advance and enjoyed the ride, waiting each day for the toy to fall into the bowl, became thriller readers.

Alas, the time of mystery prizes buried in cereal boxes seems to be over, which leaves me a little sad. But this development makes it all the more wonderful that the Frito-Lay company has taken up the mantle of training future mystery and thriller readers with their new, time-limited Doritos Roulette
Everything's better with Coke.
Chips. Most of the chips in these bags are normal nacho-cheese Doritos, but every sixth one is superspicy, and you never know which chip it will be until it's in your mouth.

Bob Harris's first bite.
I recently tested these Roulette chips on some friends. They started skeptically. How hot could the superspicy ones be? As you'll see in the photos, pretty darn hot. "One little taste and my tongue's on fire," author Sherry Harris said. "Ooh, I'm sweating," her husband, Bob, said. Ashley Harris added, "The regular chips have a slight kick, and then you hit the hot one and wow." But did they all stop after eating a superspicy chip? Nope. They liked the kick and went back for more. "I hurt myself, but it was good," Bob said.

Tasting a real hot one



Talk about teaching eaters--and readers--to love suspense and the element of surprise. Knowing the extraspicy chips are in the bag, but not knowing when you'll get that explosion in your mouth, is like reading a thriller, knowing there's a ticking time bomb under the table and waiting, heart pounding, until it goes off. And by putting more than one superspicy chip in each bag, the Doritos people are training readers to enjoy the rollercoaster ride of a good mystery, as the story waxes and wanes, and the main character faces greater and greater hurdles as she gets closer to the end of the story or book.

He's sweating!
That is excitement. That is the fun of reading a mystery. And that is the delight that cereal companies used to bring with the prizes hidden in their boxes, and that the Frito-Lay company is bringing now with their Doritos Roulette Chips. Alas, I understand these chips are only on sale through the end of this month, so if you want to experience them, run out and get a bag now, before they effectively go out of print. But before you do, please join me in thanking cereal companies and Frito-Lay, on behalf of crime writers everywhere, for priming kids and grown-up snackers to love mysteries so much that they come back, again and again, to read more. For mysteries are like any good chip--you can't just have one.

Do you recall a favorite prize you got from a cereal box? Or have you tried the Doritos Roulette Chips? I'd love to hear about it.