Unless you are hiding out from say, bill collectors or the drug cartels, you want people to recognize you for several reasons. Readers may want to say hello to their favorite author and perhaps to discuss one of your story characters or maybe ask questions about you latest story which really impressed them. Agents, editors, publishers and booksellers passing by at a conference may decide they'd like a congratulatory business word with you. Other authors, upon recognizing you, may want to meet their competition or discuss aspects of the writing craft. All of these are missed opportunities to network if no one knows what you look like or who you are.
Well, says you, I already have a photo for all those purposes. Good for you is my reply, but not so fast there. Per chance there is a question or more you should ask yourself.
Does it still look like you?
How old is the photo? Have you changed your hair style in the meantime? Do your clothes date you to a certain time period? When you look in the mirror every day, any change in the appearance of the person looking back is probably minimal, but over the passage of time, the change from the photo may become very distinct. We've all seen that conference booklet photo of the author who tried to stay young forever. At those times, it can become jarring to see the reality in person. So, make a more current photo when needed. These days, it's easy to update photos to have a gradual transition in appearance.
What does your photo say about you?
Obviously, if you write Westerns, you'll probably be dressed in cowboy gear. And, if you write Romance, then you'll probably have your hair done, have professional make up and wear a classy dress. Readers have expectations as to what their authors should look like. Do your best with what you've got, but try to fulfill those expectations as best you can You only get one chance to make a first impression and that impressions can make a difference in sales.
With the digital cameras we have these days, you don't need to go to a professional photographer, unless maybe you're a big-name author. The rest of us can keep taking digital photos until we get the look we like, one that says "this is me and I'm a professional at what I'm doing."
It's up to you to decide what goes into your photo. If you have a background in what you're writing, then you may want to reflect that in your photo, whether it's through a prop or a staged backdrop. I've also noticed that some authors will pose with their dog or cat. I assume they are appealing, in a subliminal way, to other dog or cat lovers. Kind of a "We have a common bond here, so you'll like my book" approach to advertising.
My first three appearances in 1990's writers conference booklets showed a profile caricature in trench coat and fedora rather than an actual photo. You see, I had a few felons (one of whom had gone down twice for homicides before he brought me a kilo of coke), who had done their time and were getting released back into society. (The kilo guy was on the streets less that a month before he was revoked for choking someone.) Anyway, I didn't need them finding me from a photo and causing a disruption at the conference.
My first real photo was back when AHMM used to publish photos of their authors when they had a story in the magazine. I also used that same photo for the MWA Board of Directors when I attended my first board meeting in NYC. It showed me in a black cowboy hat during the time I did ranch things on the Front Range of the Black Hills of South Dakota.
The next photo, which I still use, is me in an EDGE ballcap, glasses and a bandido mustache. None of that has changed over the years, except that the real me has acquired some crow's feet around the eyes, but that change wouldn't show up in my photo anyway.
And, lastly, the photo I use for SleuthSayers is one I originally made for a non-fiction book I wrote under an alias. Under the terms of the contract, book signings could be held simultaneously on both the East Coast and on the West Coast and neither one of them would be me. I used a navy watch cap, dark sunglasses and had my wife dye my sideburns and mustache with black shoe polish. I guess you could say this photo reveals one of the many personas I've adopted in my past.
So, tell us what your photo says about you.
Does it reflect your background?
Does it go with your genre?
Does it distinguish you from other authors?
Got any author photo tips or insights for others?