24 June 2018

Putting Up E-books

by R.T. Lawton


1st e-book, 2011
For those of you wondering about putting up e-books, it's easier now than it was a few years ago, but there's still a few things you might want to know if you're starting from scratch.  Roughly, there's two systems you can work in. (NOTE: The following is not intended to be an everything step-by-step guide.)

When you format for Kindle, your e-books are sold only on Amazon. When you format for Smashwords, they distribute your e-books in six different platforms to their respective sellers for the other e-readers out there. For instance, if a buyer desiring to purchase your story has a Nook, then that buyer acquires your e-book through Barnes & Noble. For an Apple, Kobo, etc., they have their own stores to carry your e-book which is distributed through the Smashwords' catalog. Fortunately for you, both formats can now use a Word document to turn your manuscript into an e-book.

2nd e-book, 2011
In 2011, when I put up my first four e-collections of short stories, it was best to do a nuclear option system of formatting, in which case the simple way was to use two computers. One computer used Word as you normally would. The other computer was used to strip out most of Word's formatting commands to put your manuscript in submission format. The problem being if you ever opened the submission manuscript on the normal computer, then the Word formatting commands automatically came back in again. Yeah, you could do it all on one computer, but it could be a headache. Nowadays, the process is easier.

3rd e-book, 2011
To publish for Kindle, go to https://kdp.amazon.com/en_US/help/topic/G200635650  and print out their 19 page how-to-do-it manual. Follow their steps and it's fairly easy. When your manuscript is ready, the manual will direct you to the proper place for uploading it into their system. Be prepared to answer a lot of questions during the uploading process. For instance, have a long and a short description of your book ready. Also have an idea of the keywords and categories you want to plug in for any search engine. Mystery and Fiction are givens, but is your book humorous, hard-boiled, cozy, young adult, etc.? Have a price in mind. More on price later. Have a cover. More on that later. And, have a lot of patience. It may take more than one attempt to get all the way through the process.

One decision you will have to make with Kindle is whether or not you want your e-book to be exclusive to Amazon/Kindle. If so, they offer some special programs and incentives to do so. However, that also means that your e-book cannot be distributed to other e-readers.

4th e-book, 2011
This brings us to Smashwords, which distributes to the other e-readers. They have somehow developed a software program that takes your Word manuscript in and turns it into several different formatted platforms. The original software was aptly named "The Meatgrinder."

Go to: https://www.smashwords.com/books/view/52 and download their 62 page style guide for directions on formatting your manuscript and entering their publishing process. Be sure to set up the best formatted manuscript you can in order to get your e-book into their Premium Catalog for wider distribution. And again, be prepared to answer pretty much the same questions as required by Kindle during the process.

5th e-book, 2018
E-book Formatting: You can do your own formatting according to the respective guideline manuals, or you can hire out the work. If you hire out the formatting, consider it as fronting the money and hoping for enough return in sales to cover your financial investment. I'm not computer savvy, but I do have a retired Huey pilot friend who made the mistake of saying, "I think I can figure out how to do that (in those days nuclear option) formatting thing." So, I let him. And now, he gets a percentage of my percentage.

Price: Once you enter a price for your e-book, the program usually tells you how much the author gets. Ninety-nine cents is usually the lowest price acceptable, although I have seen other prices listed as choices during the process. At ninety-nine cents, the author usually gets about 35% of the sale amount, whereas at $2.99 and up, the author usually gets about 70%. There is some small variation when your e-book is sold in foreign countries, although you are still paid in U.S. dollars. Which brings us to method of payment. Amazon/Kindle pays via EFT (electronic funds transfer), while Smaeshwords pays via PayPal. You will probably want to set up one method or the other or both (assuming you decide to publish with both companies).

6th e-book, 2018
Cover: If you are artistically inclined, you can make your own cover. If not, then you can find someone who is or hire someone to make you a book cover. Look at other authors' e-book covers to decide what you like and what you don't. Then, if you are hiring someone else to do the cover, decide how much you are willing to spend, in which case you are guessing whether or not your e-book sales will at least pay for the cost of the cover. In my case, my Huey pilot friend also has artistic ability, so he created the first six covers you see in this blog article. The first four were done in 2011 for those e-books. For the 5th and 6th covers, I wanted a different look, so we used personal photographs as artwork to make those covers.

Brian's cover

Two very professional covers I've been impressed with were commissioned by our own SleuthSayer author Brian Thornton for his "Suicide Blonde" and "Paper Son." Both stories originally appeared in Alfred Hitchcock Mystery Magazine as short stories, however, "Suicide Blonde" is now in the process of becoming a novella for an e-book and also as a print book. A contract has already been inked for future publication.

Brian's other cover
For any questions on how Brian had his covers made, contact him directly and he'll be glad to explain the process and who he went through to get those covers.


If you plan on putting up your own e-books or e-collections, let us know what you have in mind. Or, if you have already put them up, please share your experiences and any tips you might have to make the process go easy.


Thanks.

7 comments:

O'Neil De Noux said...

Now this is excellent information. So many think it's too difficult to publish on Kindle and Smashwords they do not even try. Or they pay someone else to do it. It's not hard and both Amazon and Smashwords have people you can call that will help of you have a problem. Amazon's CreateSpace for trade paperbacks is just as easy and they will call you immediately as you put your book up.

janice law said...

A very useful tutorial!

David Dean said...

Great info, R.T. and much appreciated.

Steve Liskow said...

Excellent tutorial, R.T. I've always used Kindle, but now I may look at other outlets more seriously after your discussion. Thanks for expanding my horizons.

R.T. Lawton said...

O'Neil, I was surprised when the Create Space option came up at the end of loading my manuscript up to Amazon/Kindle. As I recall it needed a different format for the cover, one I didn't have. Now, I'll have to figure out how to work out the Create Space option. Thanks.

R.T. Lawton said...

Janice & Dean, thanks for commenting.

R.T. Lawton said...

Steve, I get about the same amount in royalties from Kindle as I do from Smashwords, so that means my e-books are getting roughly double the coverage by going with both e-book distributors. In talking to various readers, I've found they are loyal to whichever e-reader they own and that's the platform they buy their reading material from. Why limit them from buying my (or your) stories?