Showing posts with label self-promotion. Show all posts
Showing posts with label self-promotion. Show all posts

05 January 2016

Promote or write?


by Melissa Yi

Dear SleuthSayers,

My medical thriller, Stockholm Syndrome, hit the shelves December first. I slammed the promotion hard for three weeks before the holidays and managed to rise to #12 on the Kobo bestseller list. My question for you is, do I stop now?


I burned myself out last month. At least two people reminded me of the metaphor of a candle burning at both ends, and I replied, “Up ’til now, I’ve had enough candle!” But it was a good reminder that no one’s candle is infinite.
However, I have hardly made a dent in Amazon, which is troubling. Amazon gives you a month on its Hot New Releases list and then you drop into obscurity.
What I really want is to cut into the national (for me, Canadian), American, and international market. To do that, I can’t keep bugging my 700 Facebook friends. I need to get more sales outside as well as within my area. And for that, I need more exposure. Because when there are 2 million books on the Kindle, it’s hard to get readers to notice you. Discoverability—everybody wants some, but it’s hard to find.


Some writers go the organic route. Write good books, publish them often, and your readers will find you. Trust the algorithm. Spend your time writing, not shilling yourself on ads and shows that may or may not pan out.
Pro: you write a lot more books this way. I pretty much stopped writing in December, which is unheard-of for me, but it’s hard to promote full-tilt and write full-tilt and work and look after kids at the same time—hence the burn-out.
Con: It’s possible that no significant number of readers will find you and you’ll die with just a handful of fans.

The opposite route: pimp yourself non-stop and never write another book.
Pro: people will hear about you.
Con: they will get sick of you, you don’t have enough product to attract repeat readers, and you can impoverish and humiliate yourself while braying about your one accomplishment.

So what’s a girl to do? I see both sides. I wrote in obscurity for years, so I’ve amped up my stage presence over the past year or so. But I know that in the big scheme of things, I’ve captured only the most minuscule crumb out of the pie. Stockholm Syndrome is a seriously good book. I don’t want it to disappear after a hundred people read it.
On the other hand, I feel stupid talking about one book over and over. I like creating new things, and my brain will stagnate if I dwell on one item.
Here are some potential marketing choices/goals.
  1. Hire a publicist.
  2. Try to get more radio interviews.
  3. Try to get more television coverage.
  4. Try to cut into the Ottawa/Montreal market, which is pretty much untouched right now, for me, let alone national/international markets.
  5. Get some blog reviews--unlocked yesterday! Murder in Common's June Lorraine says, "A page turner....Dr. Hope Sze is a resident at St. Joseph’s Hospital in Montreal. She is on-call when the labour and delivery unit is turned into a danger zone.…An introspective thriller…A shaky, claustrophobic and menacing situation [with] reflective humour as chaos whirls around her."
  6. Get some print reviews.
  7. Get some awards.
Alternatively, here are some writing choices/goals.
Look carefully
and you'll spot my
EQ card at the top right.
  1. Write the next Hope Sze novel.
  2. Write related short stories. On Crimefiction.fm, Stephen Campbell and I talked about how a short story is the perfect ad for your work: the magazine or reader pays *you*, you get pages of exposure to your ideal reader, and Ellery Queen even sends you an annual Christmas card afterward.
  3. I’m also working on a collection of mystery short stories, called Reckless Homicide, at the request of a reader.
  4. Write something completely unrelated. This month, I aim to publish The Emergency Doctor’s Guide to a Pain-Free Back.
  5. Write something that has a high chance of getting published. In my case, the Medical Post has been very, very good to me, and I need to submit more columns.
  6. Write unrelated short stories/novels for fun.
  7. Market stories already written--something that has fallen off my radar with the time crunch, but I should be more aggressive about this.

So what do you think, SleuthSayers? I’m at a crossroads.

What would you do? What have you done, what have you learned, and which way do you lean? Do you write or promote?

Either way, Happy New Year, happy writing, and happy reading,
Melissa Yi

06 January 2014

A Little Heat and a Lot of Sweet


by Fran Rizer

My younger son Adam has written something I'm very proud of. (Remember my last blog was about prepositions.  I'm ending that sentence with "of" on purpose.)  This piece of writing could net him a substantial financial prize of  $5,000 which is a little more than most of us made from our first authorific efforts.

Adam has written a recipe, not for a cozy, but for a competition.  It's one of the eight finalists in the Wild Wing Cafe Battle of the Bones contest.  Wild Wings Cafes are located in Florida, Georgia, North Carolina, South Carolina, Tennessee, Texas, and Virginia.  

You can help him win even if you don't live in one of those states. I'll share how you can assist wherever you are after you take a look at the contest info.   







                       


First, let me clarify that the "online" voting mentioned above confused me, and since I once wanted to be an investigative reporter, I called their corporate office and checked.  Online voting refers to stating your opinion by email but will not be included in the tally to determine the winner.

Votes which count are only those made in a Wild Wing Cafe. Anyone who orders the ten-piece wings of their choice will be given a sample of the two competitors for that week and a ballot on which they can vote their preference. If your server doesn't offer the ballot, ask for it.

What if you don't live in a town with a Wild Wing Cafe?  The other way you can help Adam win this is to post it on your Facebook (preferably every day January 6 -12, 2014).  Chances are that some of your friends are in one of the Wild Wings states and will either try Adam's Bulgogi Wings or pass the information on to more and more people through their Facebook listings.

Whether Adam wins or not, I'm proud that his recipe is one of the eight finalists out of over two hundred and fifty entries.


For more info, go to www.wildwingcafe.com

Until we meet again… eat wings and take care of you!

27 November 2012

The Next Big Thing– Dean Version


by David Dean

As John Floyd has so ably explained in his post of the 24th, "The Next Big Thing" is a sort of promotional tag game being played by writers across the country, perhaps the world for all I know.  I guess it can be described as a "grass roots" publicity gambit to which you, dear reader, are now being subjected.  I didn't want to do this to you, but the alternative was breaking the "chain", and I'm sure you all have some idea what can happen when you do that.  You know the urban legends, it's not pretty according to the films– the best you can hope for is to just painlessly disappear; the worst… well, it doesn't bear thinking about.   

However, in order to make a clean getaway I've had to snare others into the scheme.  Again, I didn't want to, but what choice did I have– to be the last in the chain?  No, thank you.  So I lured the redoubtable and deeply talented, Janice Law, as well as the rising literary star, Tara Laskowski, into my web, where they are now stuck fast, desperately trying to line up someone, anyone, to "tag" and be next in the chain.  Sorry, ladies, but surely you can understand the predicament I found myself in.  Blame Barb Goffman if you must; she snared me!  In order to take the sting out I've included links to all of these writing dynamos at the conclusion of my own shameless self-promotion.  Please do go to their sites on the appointed days and read their thoughts on their work.  It will, undoubtedly, be both entertaining and illuminating, as I hope the following on my own is.

First, let me set the scene.  Picture, if you will, a room full of clamoring reporters, and perhaps a scattering of ardent, young literature students, all attempting to gain my attention and ask the following, burning questions:

What is the working title of your new book, Mr. Dean?  "Oh please, just call me David, we're all friends here (there's relieved chuckling; they didn't expect me to be so personable, so accessible).  Well, the working title has come and gone, I'm afraid, as the book, "The Thirteenth Child" was released over a month ago.  The publisher and I are expecting a sale any day now.  The original title was more of a short story– "A Child Twixt Dusk And Dawning", it was called.  My editor questioned the pithiness of my choice and suggested (strongly) I go with his recommendation, which I did in the end.  We are no longer speaking, however."

Where did the idea for the book come from?  "That's an excellent question, young lady, and one which I am anxious to answer.  I was thinking of old legends, and ghost stories, concerning travelers meeting spirits and demons at lonely crossroads, then disappearing, dying, or having misfortune follow them from that moment on.  These tales appear in a number of cultures (European, African,etc...), and sometimes concern the taking of children by these same fairies, trolls, or other supernatural beings.  So, I took it one step further, I thought, what if this creature that waits on lonely paths was not supernatural at all, but very real, and no longer haunting forest and fields, but suburban streets and yards; forced out of its comfort zone by the steady encroachment of civilization?  That was the beginning."

What genre does your book fall under?  "Unquestionably horror, though it has an underpinning of police procedural and even a touch of romance." 

What actors would you choose to play your characters in a movie rendition?  "I'll leave that to the experts, like Mr. Spielberg.  He's done wonderfully well at that sort of thing.  Undoubtedly, when hell freezes over and he decides to do a film version of my book, he'll make the right choices in casting."

What is the one-sentence synopsis of your book?  (I chuckle tolerantly at this) "Obviously, my boy, you have not read my book.  A book, such as mine, containing the depth of character and breadth of thought that it does, cannot be contained in a single sentence.  However, since you've asked, I'll do my best to reduce it down so that everyone can understand it: When children begin to go missing from Wessex Township, disgraced professor, and now town drunk, Preston Howard, encounters something he wishes he hadn't, and soon faces a terrible decision--save the children...or his only daughter.  How's that?"

Is your book self-published, or represented by an agency?  "Neither, old man.  I've somehow managed to get my book published by Genius Book Publishing of Encino, California without representation or payment of a fee."

How long did it take to write the first draft of your manuscript?  "It took about six months for the first draft...and probably another three months in rewrites and edits, followed by several years of anxiety." 

What other books would you compare this to in your genre?  "Phantoms by Dean Koontz, Dracula by Bram Stoker, and the short story, Gabriel Earnest by H.H. Munro.  How's that for reaching for the stars?"

Who or what inspired you to write this book?  "I haven't usually written horror, but the idea behind "The Thirteenth Child" struck me as so original that I felt compelled to give it a go."

What else about your book might pique the reader's interest?  "It contains a good deal of history and myth from southern  New Jersey, including some Native American lore from the Lenape peoples of the region."

"Well, that's all the time I have now.  I appreciate you press guys and gals turning out like you did; especially when you could have been covering something actually newsworthy."  (This gets a big laugh, and a lot of shaking of heads– they had no idea how humble I am.)  "Thanks so much for your time.  But, before you go, I just want to throw a little something your way… in fact, I'm gonna give you guys the inside track on the next big thing times three!"  (The scramble for the door ceases and a sudden quiet descends on the room, the pens and pads come back out in the expectant silence.)  "Jot this down, boys and girls, and follow it up--you won't be sorry, let me tell ya; cause the three gals at the end of these links are hot and gettin' hotter in the writing field!  Let me make the introductions:

"First there's my sponsor, Barb Goffman, who writes about her newest story, "Murder a la Mode" on the Women of Mystery blog.

"Next up is Janice Law, whose book, "The Fires Of London" is already garnering some rave reviews and a growing public.  Read about the workings of her formidable talent on Dec. 3rd.

"And last, but never least, and brimming with originality, is Tara Laskowski, who will post about her newest collection of short stories, "Modern Manners For Your Inner Demons" on Dec. 5th.  Don't you love that title?  Well, read her post and, amongst other things, you'll find out how it got conjured up.

"Well that's the scoop– follow my lead on these stories you mugs, and maybe a few of you will be pulling down some Pulitzers.  No… no… no more questions, I'm bushed.  Besides, I've got to get to work.  These books don't just write themselves you know!"  (Big laugh on this one– who woulda thought the ol' man had such a great sense of humor?)