Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

13 December 2012

I Never Saw A Strange Red Cow


Late last year I was interviewed by a researcher for a Canadian radio show about advertizing called Under The Influence.  This was for an episode about classified ads,  although you won't find my name in the credits.  Fame slips through my fingers once again. 
But what fascinated me in this broadcast was the reference to a book called Strange Red Cow by Sara Bader.  Bader explains in her introduction that she had been looking through eighteenth century newspapers for reactions to the Declaration of Independence when her eye was caught by the following classified ad:


CAME to my plantation, in Springfield, township, Philadelphia county, near Flour-town, the 26th of March 1776, A STRANGE RED COW.  The owner may have her again, on proving his property, and paying charges.  - Philip Miller, May 1, 1776. Pennsylvania Gazette.

(I should say that the ad actually said townfhip, but in the interest of your time and sanity I have changed all the extraneous Fs in this piece to Ss.)

So this is a book about old classified ads, and it is endlessly fascinating, especially to a writer.  Each of these ads in an unfinished short story, a beginning with no middle or end.

$15 REWARD - LOST, ON THE HUDSON RIVER Railroad, in the quarter to 5 o'clock train from New York, a set of teeth on a gold plate.  They were dropped out of the window on the right hand side of the way, supposed between the Tarrytown and Sing Sing stations, or at a short distance this side of Tarrytown...  -April 4, 1855, New York Herald.

$50 REWARD - STOLEN, ON WEDNESDAY (17th) evening, between 9 and 10 o'clock, a curiously deformed Hen, without a beak, and head shaped somewhat like a monkey; highly valued as a curiosity. -May 19, 1865, New York Herald. 

STOP THE RUNAWAY.
FIFTY DOLLAR REWARD,
ELOPED from the subscriber, living near Nashville, on the 25th at Hune last, a Mulatto Man Slave, about thirty years old, six feet and an inch high, stout made and active, talks sensible, stoops in his walk, and has a remarkable large foot, broad across the root of the toes -- will pass for a free man, as I am informed he has obtained by some means, certificates as such...  ten dollars extra, for every hundred lashes any person will give him, to the amount of three hundred. -ANDREW JACKSON, Near Nashville, State of Tennessee


Yes, it was THAT Andrew Jackson

Information Wanted
Of PATRICK FITZGERALD, a native of Ownscoil, county Kerry, who came to America about three years ago, leaving his wife and one child in Ireland.  He was seem in Boston 3 weeks ago.  Any information respecting his hereabouts at present will be thankfully received by his wife, Bridget, who has lately arrived in Boston in search of him....  July 14, 1849, Boston Pilot.

MYSTERIOUS DISAPPEARANCE - LEFT his lodgings a short time since, a young man of rather prepossessing appearance, dark eyes and florid complexion, hair dark brown and inclined to curl. When last seen he was dressed in a broadcloth coat, peppered breeches, and silk hat.  Any information concerning him, left either at the Granite hotel, Lester place, or at this office, will be thankfully received.
P.S. A very curious kind of written poem has been found in his room in his own handwriting.  I should be obliged if some of our best critics would call and examine this queer poem.


One type of ad still popular today in alternative papers, is the personal, which Sherlock Holmes lovingly referred to as the "agony column."

J.A.R. - SARCASM AND INDIFFERENCE HAVE driven me from you.  I sail in next steamer for Europe.  Shall I purchase tickets for two, or do you prefer to remain to wound some other loving heart?  Answer quick, or all is lost.  EMELIE.  1865.

ROSE -IT IS USELESS - YOU ARE TOO LOVELY TO be trifled with.  I am married.  BENEDICT.

A YOUNG LADY, COUNTRY BRED, BUT EASILY tamed and civilized, would like to correspond with a city gentleman, with a view to matrimony.  It is necessary for him to be wealthy, and not less than forty years of age, as she would "rather be an old man's darling than a young man's slave."  The advertiser is 21, and presumes her manners and apparance will recommend her to tastes not over fastidious... 1861.

NIBLO'S, MONDAY EVENING -- OCCUPIED Adjoining seats in parquet; repeated pressure of arm and foot and hands met when seperating.  If agreeable, address Bruno... 1867.


And then there is that old favorite, the want ad.

WANTED
At the Bennington Cotton Factory,
SEVERAL FAMILIES     that can furnish a number of children each.  To such constant employ will be given, and wages paid according to the ability of the children....1821, Vermont Gazette.

WANTED, A YOUNG HEALTHY WET NURSE.  One who has had the smallpox will be most agreeable... 1765, Georgia Gazette.


One mandolin, with all its strings, dulcet tone for basket of vegetables.  - December 1835.

Now, that last one is tragic.  But don't you wish you could read all those stories? Or write them?