Irwin Allen's Second Act: The Master of Disaster

Bob's note: Last month, Part 1 covered Irwin Allen becoming a producer/director of high-concept, plot-holed films and TV shows. His highest highs and lowest lows were still to come…

By the late 1960s, Irwin Allen had done it all in Hollywood. He'd worked his way up from gossip columnist and quiz show host to become a big-name producer. He'd scored hits– and misses– and a reputation for ambitious premises and showbiz spectacle. He'd spent most of the 60s running network series like Voyage to the Bottom of the Sea (1964-1968) and Lost in Space (1966-1968). But he wanted back into filmmaking, and his timing couldn't have been better.

Hollywood was upping the action in films. Because they could, with better special effects, and because the studios had no choice. This television-acclimated audience expected faster storytelling and a rapid succession of crises. Hollywood needed producers who understood fast plotting and fast-paced action.

Allen's next act had arrived.

THE MASTERSTROKE

Universal had tempered hopes for Airport (1970). Star-studded cast or not, the "this flight is in trouble" thing had been done before. But Airport was a blockbuster hit, grossing $128 million worldwide ($1.1 billion in 2025 terms), a huge sum before modern mega-franchises. Critics were left scratching their heads at what had just happened. They coined a new term, the "disaster movie," and braced for more.

Allen had seen the trend coming. While Airport was still in production, he'd already lined up The Poseidon Adventure, a Paul Gallico novel not even published yet. Allen bought the rights for $225,000 after binge-reading an advance copy. An ocean liner capsizes at sea, and if the characters survive the unfolding wreckage, they have a narrow time window to climb to the ship's bottom and get out somehow. "Hell upside down," Allen called it.

Allen's first decision might've been his best. Sure, he could direct a boat turning upside down, but the audience needed to feel it when the cast died off one-by-one. Emotional resonance wasn't in his wheelhouse. Allen sought out director Ronald Neame based on his reputation for complex shoots and character nuance. Allen sold Neame that this wouldn't be just a disaster flick. This would be the best disaster flick they could pull off.

Next, Allen moved to package his all-star cast. Burt Lancaster--the Airport lead--and George C. Scott turned down the main role of Reverend Scott. Down the list was Gene Hackman, who was cementing his image as an engaging tough guy and terrific actor. Allen arranged for an advance screening of Hackman's The French Connection (1971). Impressed, Allen secured Hackman quickly, also a great decision. Hackman won his second Oscar for the movie, giving Allen a buzzy lead actor.

In all, five Oscar winners signed on to the ensemble: Hackman, Ernest Borgnine, Red Buttons, Shelley Winters, and Jack Albertson. This was the acting chops Neame demanded. Neame wanted the disaster shown on a human level, a gut level, with monologues and arguments and anguished close-ups. If the performances chewed the scenery now and then, well, this was an upside-down ship.

Allen had packaged a grand vision that no studio would touch. The $5 million projected cost scared off Paramount, Universal, Warner Brothers, everyone. Even Allen's initial backer, Avco Embassy, bailed when the price tag soared. Allen forged ahead on his own dime. By 1969, he was in $600,000 deep on The Poseidon Adventure.

MASTERING DISASTER

Look, Allen told Twentieth Century Fox, clearly he believed in his capsized ship thing or he wouldn't have financed it this far. He proposed to keep financing it. A partnership, he said. Allen would front the first $2.4 million to get the shooting underway. Fox would finance $2.4 million thereafter to finish and distribute the picture, and Fox would have final approval on big decisions. Any risk was Allen's.

It was an easy yes, a project on-trend and with Hackman, the script, the prep, and the director all wrapped up and ready to go. Especially the director. Look, Fox told Allen, you can be, like, way over the top. Fox stipulated that Neame must stay as director. Allen could– and did– help direct the mayhem sequences.

Allen had to console himself with a producer's fee paid from Fox's half and 10% of the backend participation. And a cut of the merch sales. And on the soundtrack, which produced Maureen McGovern's Oscar-winning "The Morning After."

EVERYTHING UPSIDE DOWN

Allen had been right about the whole project. The Poseidon Adventure raked in $125 million ($1 billion in 2025 dollars). The movie finished second in that year's box office gross, after The Godfather, and leaped among Fox's best-ever performers.

Needless to say, Fox was listening when Allen pitched his next project. True to form, Allen was thinking big, real big, but now so was Fox. Every studio was scrambling to get disaster epics into production. Universal was rushing out not one but two Charlton Heston films, a sequel to Airport and the standalone Earthquake. The field was so crowded that Fox was outbid for the rights to Allen's target novel, Richard Martin Stern's The Tower.

Plan B dropped in Allen's lap two months later. Fox was sent another skyscraper disaster novel, The Glass Inferno, with a near plug-and-play story for Allen's screenplay. Fox snatched up the rights. The problem was that two studios were making essentially the same tower fire movie on essentially the same release schedule.

Look, Allen told Fox and Warner Brothers, we can either team up on one major idea, or we can both flop separately. He was making sense. Multi-million-dollar sense. Fox and Warner Brothers partnered for their first-ever joint production, Allen's The Towering Inferno. As part of the deal, Allen again had to keep out of the director's chair.

The Towering Inferno's production budget was three times that of The Poseidon Adventure, much of it invested in star power. Steve McQueen and Paul Newman co-headlined at $1 million salaries. William Holden, Faye Dunaway, Fred Astaire, Jennifer Jones, Richard Chamberlain, and Robert Wagner also didn't come cheap.

The bet paid off. The Towering Inferno grossed over $200 million worldwide (over $1 billion in 2025 dollars).

SHARK IN THE WATER

Fox had a man on a hot streak. Hey, they said to Allen, you should think about creative cross-promotion, and they had just the project. Fox was sitting on the underperforming Marineland of the Pacific outside Los Angeles. Allen was to rebuild it as Fox World, a theme park based around his disaster films and TV shows. If that sounds like Disneyland but short on magic, you're not alone. The park flopped and was sold off to SeaWorld.

Worse, there was blood in the movie waters. Jaws (1975) exploded onto the scene and ushered in a new way big-budget movies would be made and marketed. Jaws was a summer release, a season Allen scrupulously avoided as dead. Jaws had a smaller cast, a smaller idea, and a tighter focus on character depth. Allen's package formula, his 40-year synthesis of learning Hollywood's spectacle machine inside and out, was suddenly passé.

Fox saw it. They watched late-to-trend disaster films cannibalize each other while different takes like Star Wars (1977) grabbed the cultural reins. Fox canceled the remainder of Allen's production deal.

Allen pressed on. The Master of Disaster still had no shortage of ideas. Warner Brothers hired him on, banking that his instincts were still right. The proof they'd gone wrong came quickly: The Swarm (1978). Allen's usual package of script and Oscar winners tanked. More had changed than the times. Allen hadn't packaged a director this time. He took the chair himself, and as Fox had guarded against, the movie indulged Allen's love of cheese. Beyond The Poseidon Adventure (1979) and When Time When Ran Out (1980) did no better financially or critically.

The disaster era was done.

IT'S A WRAP

For another decade, Allen continued to craft small-budget films and television projects until health forced him into retirement. He'd had the run of runs, a player who'd cut big deals and worked with the finest actors of his time. When Allen's stuff was good, it was good. Even when he wasn’t, everything turned out okay. His work never lacked zeal, a rare talent that earned him both an Oscar and a Golden Raspberry Worst Career Achievement Award.

More importantly, Allen did what he set out to do. He'd put on one hell of a show.