Showing posts with label salesmanship. Show all posts
Showing posts with label salesmanship. Show all posts

22 April 2018

Kranky Kalls
Telemarketing Tales 2


Last week, Elizabeth wrote about a New Jersey telemarketer phoning Hawaii at 3am to sell siding. Her comment presaged my own brush with wall-to-wall telemarketers.
As mentioned previously, I worked nights but was responsible for answering a business tech support line any time of day. I had little patience or mercy for phone solicitors. When the calls came, the games began. A handful of Disney cast members suggested I write up the dialogues.

Kustom Kottage Kolouration and Kraftmanship

With a stucco house, siding should mean nothing to me, but when awakened, surprising opinions surfaced.
Judy Hopps © Zootopia
Zootopia • Judy Hopps © Disney
“Good morning, sir. Kustom Kraft would like to tell you about our Salubrious Siding products, each government approved by HUD, FHA, FTC, FAA, and PTA. Today only, we can make available our entire product line at 63% savings for fine customers like yourself. How does that sound to you, sir?”

“Timely, yes, timely. I’m grateful you called. I’ve been thinking about siding after a visit to the Southwest.”

“Thousands of happy customers from the American Southwest love our Salubrious Siding. All our products use patented, copyrighted, trademarked, UL-underwritten, GSA-approved Elastomeric©™ technology. We can provide any kind of siding, any kind at all.”

“That’s great news. I want cowhide.”

“Wuh? Did you say cowhide?”

“Of course. In Arizona and New Mexico, you see all these dwellings wrapped with hides. One quonset building sticks in my mind with beautiful tan and white cowhide. I made up my mind I wanted that look.”

“But sir, cowhide?”

“It has to be the right color combination, kind of a golden tan, not too brown and certainly not black. My wife will want to see samples. Is this afternoon suitable?”

“But sir, I don’t think we can purchase cow side hiding… I mean cow hide siding.”

“That’s a brilliant play on words, but let’s get this moving. When can you meet?”

“Sir, I’m not certain…”

“Am I sensing hesitation? If a customer gives you the business, you shouldn’t judge them.”

“No, no, but…”

“You can’t back out now. You claimed your company has extensive coverage in the Southwest, so you can obtain hide siding much easier than I can.”

“I… I’m gonna have to call you back.”

“I suppose if you must. Are we still on for this afternoon when my wife returns?”

“No, no sir. I have to run this past management.”

“I appreciate it. If you can sell me so easily, I bet you’ll impress your managers. You got my number, right? Hello?”
According to the YouMail Robocall Index, Americans receive in excess of 100-million unwelcome solicitation phone calls a week. This number is verifiably close to the FTC estimate.

Krafty Katalogue Kallers

Officer Judy Hopps © Disney Zootopia
Madness runs in the family. My brother Glen contributed the following examples.
“Hello Glen. How are you today?”

“With whom am I speaking?”

“I’m with your friends at Krafty Kunning Katalog Kompany and my name’s Patty.”

“Hello, Patty. How may I help you?”

“I’m calling to tell you about our latest promotion, an offer only our best customers can take advantage of.”

“Tremendous, Patty. What is your surname?”

“My… er, what?”

“Your last name.”

“I”m not sure I’m supposed to give that out.”

“Patty, you know my name and as you said, we’re all friends.”

“Well… okay, it’s Peón, Patty Peón.”

“Thank you, Miss Peón. What is your address?”

“Our company is located at…”

“No, no, your home address. You have mine, don’t you? You said we’re friends.”

“Er, yes, but I’m not allowed to give out my address.”

“Okay, what is your bank card number? That’s sixteen digits, plus the expiration date and the 3-digit code on the back.”

“What do you want that for?”

“You know my financial details, it’s only fair I know yours, seeing how we’re such good pals. Companies call it a reciprocal relationship. What is your home phone number?”

“Sir, I’m not giving that out. People I don’t know might harass me.”

“Irony isn’t one of your strong suites, huh? Patty, we’re such close friends, don’t let something like this spoil our relationship.”

“Sir, I’m not giving out personal information.”

“Sounds like sensible advice.”

*click*
Telemarketers hide behind ‘spoofed’ numbers, often appearing to originate in your area, but deriving from obscure corners around the globe.

Klogged Kolon Kleanser
Officer Judy Hopps © Disney Zootopia
“Sir, this is a courtesy call to inform you about the advantages of Kustom Kleanse Kolon deKlogger, the latest, space-age product to relieve those embarrassing symptoms of…”

(Glen with bored, condescending monotone) “Your billing info?”

“Er, that would be Burp-o-Lex Corp.”

“B-u-r-…”

“As I was saying, Super Kolon Kleanse brings you the latest innovation scientifically formulated…”

“-o-l-e-x, right? Your account number?”

“Er, what do you mean?”

(impatiently) “Your account number or a credit card number will do.”

“What? Why?”

“For billing $3.95 per minute or fraction thereof. The first four digits please?”

“I thought this was a private number?”

“Why would you think that? Anyway, we’re two minutes and nineteen seconds into the call. I’ll also need the credit card’s expiration date and CSV.”

“I don’t understand. What have I reached?”

“Sylvia Slattern’s Slinky Sex Salon, We do phone sex right. If you prefer Rod’s Leather and Chains…”

“You’re not actually billing me, are you?”

“Of course, $3.95 a minute. Remember, Slinky Sylvia Slattern puts the oral in immoral. Now if gay is your way…”

“I’m not gay.”

“Don’t feel embarrassed, Queer Vibrations is only $3.95 a minute. Your credit card number, please?”

“I’m not gay and I’m not paying for phone sex.”

“Sir, billing started the moment you phoned. Remember, you called us, we didn’t call you. In the absence of a credit card, we shall directly bill your phone number.”

*click*
What are your favorites?

Kold Krafty Kallers will return.

29 March 2014

Pride and Preachiness



by John M. Floyd



Life isn't always fair. You might be paying close attention, listening hard to every word the teacher's saying, but when Doofus Jones in the desk behind yours decides to smack you in the head with a spitball and you turn to him and make a rude and socially improper gesture, that's the one moment the teacher chooses to look in your direction. We all know that. It's the Night Watchman Syndrome: close your eyes for a two-minute nap and your supervisor always shows up to check on you. I think it was Johnny Carson who said that if life were fair, Elvis would be alive and all the impersonators would be dead.

But occasionally all your stars seem to line up, and good things happen.

Ego trip

Last Sunday afternoon I drove into town to a chain bookstore, one that features a vast supply of magazines. As I was standing there at the rack reading a story in an issue of Asimov's, one of the bookstore staff saw me and came over to chat. (Like all writers, I try to meet and get to know the employees in local bookstores. Most of them have the job security of an assistant football coach, but while they're there they can be the best friends a writer can have, both during and between booksignings. They're also a lot of fun. How could you not like someone who chooses to work among all those books every day?)

A quick note: there's something about Blatant Self-Promotion that makes most of us uncomfortable. For an author, some measure of BSP is acceptable and even expected, and I realize that. But it still makes you feel like a combination of telemarketer, TV evangelist, insurance salesman, and Amway representative, so I avoid it whenever I can. Because of that reluctance, it's great to be presented now and then with an opportunity to showcase your writing without bringing it up yourself. It's the feeling a comedian probably gets when he's handed a straight line. The SP without the B.

What happened in my case was that the aforementioned store employee--Andrew--walked up and said to me, "Still writing a lot?"

"Always," I said. "You selling a lot?"

"You write 'em, we'll sell 'em," he said, grinning. He pointed to the magazine in my hand. "Anything of yours in there?"

"Nope. I think you have to be smart to write science fiction."

Another grin. "You've had some stories in Alfred Hitchcock though, right?"

Well, since you asked . . .

"I have one in the current issue," I answered, proudly nodding toward the May 2014 AHMM. "A couple of my writer friends are in there too."

Andrew looked at the cover, saw my name, and his eyes widened. "Awesome," he said. I saw him glance around idly at some of the other mystery magazines.

I kept quiet, hoping he'd notice the one in the next rack.

He didn't, so I helpfully told him that I have a story in the new issue of The Strand Magazine as well. Even more helpfully, I pointed to it.

"Whoa," he said. "You're on the cover there, too."

I smiled (I hope) modestly. What I didn't bother to tell him--just an oversight, of course--was that it was the first time I'd EVER had my name on the covers of two big magazines at the same time. I also didn't tell him that I figured it would never happen again. Some things don't need to be mentioned, right?

"Hey, you're movin' up in the world," he said. He sounded impressed, so I made sure to keep my left side turned away from him; tucked under my left arm were three copies of that February-May 2014 issue of The Strand. Somehow I doubted that a real writer would drive twelve miles to town to buy extra copies of an issue containing his story, to give to his mother and sister.

Andrew and I made smalltalk for a while longer, then said our goodbyes and wished each other well. Afterward, cheapskate that I am, I went back to reading the Asimov's story, which turned out to be excellent. Most of them are.

These sci-fi writers might be smart, I remember thinking, but nobody could feel better than I was feeling at that moment. Everyone likes to be patted on the head, and my confidence had received a pleasant little jump-start. I had managed to brag without preaching, to self-promote without being too selfish, to feel important without acting important. At least I hoped I had.

Excuse me, ma'am--want to buy my book?

A few questions, here. How do you handle the tricky issue of author BSP? Nobody wants the two extremes: one is to sit there like a bullfrog and never contact or say anything to anyone, and the other is to act like the yammering salesman who pesters customers until they want to carve his tongue out with a dull knife. So what do you do? Seek the middle ground? Very few of us are lucky enough to attract fans and potential readers without expending some kind of marketing effort, and even fewer are comfortable crowing about our literary achievements from the rooftops. How little BSP is too little? How much is too much?

Last Sunday, I'm pleased to say, those troublesome questions and doubts didn't come up. In fact I decided to stick around and read another free Asimov's story before paying for my magazines and heading home.

Actually, I was hoping someone else might stop by to say hello . . .